University of San Francisco

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Presentation transcript:

University of San Francisco Modernizing the “Hermit Kingdom:” Bridging the Cultural and Economic Gap Through Soft Power Jane Son University of San Francisco

“THE HERMIT KINGDOM”

Portland Communication’s Soft Power 30 ranking John Nye (1980s) “ability of a country to persuade others to do what it wants without force or coercion. Portland Communication’s Soft Power 30 ranking “Hermit Kingdom"

SOFT POWER vs HARD POWER

South Korea vs North Korea Economic Gap - GDP Political Gap - Ideologies Cultural Gap - Language

WHY BRIDGE THE GAP? Reunification is unrealistic! Realistically speaking…. - Reunification - Political stability - Regional powers - Nuclear weapons Human capital and financial capital “JACKPOT!” – former president Park Gun-Hye

Logistics COST IS IT POSSIBLE? LANGUAGE CAMPS KAESUNG COMPLEX

UNIVOCA Smart phone app “UNIVOCA” or 글동무 (guel-dong-mu) Means “vocab friend” Translation Picture activated Foreign/ Borrowed words Criticism Significance

PROSPECTS Can we believe North Korea? What will happen?