Leadership & Zombies John Baguley, Chair, Group IFC www.groupifc.com

Changing the world - one client at a time. www.GroupIFC.com

“Fundraising is a passionate, caring and critical profession that has a love for building a better world.” www.GroupIFC.com

“ “But it requires leadership to transform organisations” www.GroupIFC.com

Transformational leadership: It all depends on: How you behave, how you treat others, how you cope with pressure and whether you follow through on your promises. And your staff will imitate you. General Stanley McChrystal ‘Leaders: Myth & Reality’ www.GroupIFC.com

The problem with zombies…          (Photo: Techland) The problem with zombies… www.GroupIFC.com

Face up to zombies! Get them back on track or sack them… Warning: Never ignore a zombie or you will be eaten alive.

What if - your CEO is a zombie? What if - the Chair of the Board is a zombie? What if - you are a zombie? www.GroupIFC.com

Don’t hire zombies!!! Hiring fundraisers Job Description Person Specification Experience! Interview: Ask questions to match JD & PS A practical test Always take up references Plan the Induction 4. Review your decision Don’t hire zombies!!! www.GroupIFC.com

Dream team Dream performance Dream results www.GroupIFC.com

“My mom always told me to use my brain, but to make sure it’s linked to my heart.” Angelique Kidjo, UNICEF Goodwill Ambassador, singer and songwriter www.GroupIFC.com

Why donors give money Their heart tells them to give… Their brain gives them the reason… www.GroupIFC.com

Strategy and Innovation in Fundraising Set the long term agenda… Resource fundraising properly. Adapt to change and innovate… Grow income from different sources… Fundraising is everyone’s responsibility… www.GroupIFC.com

Four things every fundraiser should know Follow the money! Invest in fundraising. Write out your case for support. Don’t get between the donor and the people you help. www.GroupIFC.com

Innovations in Fundraising UK Contactless giving. Crowd funding. Running for sponsorship. Avaaz.org Campaigning & then Fundraising. Private Offices! Cheat! Donate to 6 charities… www.GroupIFC.com

Fundraising in hard times It is always hard times! Don’t cut the fundraising budget. Talk to consultants… Fundraisers should be heroes. Talk to your donors! www.GroupIFC.com

“Love your Finance Department” www.GroupIFC.com

Next steps… Develop your goals and timetable Build support – individuals and departments Support your fundraisers Deal with obstacles: budget, people etc. Get going – over communicate… www.GroupIFC.com

“Out of this long process a brighter day will come” President Barack Obama www.GroupIFC.com

John Baguley, Chair, Group IFC www.groupifc.com QUESTIONS? John Baguley, Chair, Group IFC www.groupifc.com

International Fundraising Consultancy - Winning Awards Best Strategic / Fundraising Consultancy www.GroupIFC.com

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