Push/Pull Marketing Marketing 1

Promotional strategies to get your product or service to market. Push/Pull marketing Promotional strategies to get your product or service to market.

Push marketing PUSH – strategy involves taking the product directly to the customer, ensuring the customer is aware of your brand at the point of purchase. “Taking the product to the customer”

Push Marketing Tactics Trade Show Promotions Direct selling in showrooms or face to face Point of Sale Displays

Pull marketing Pull – Strategy involves motivating customers to seek out your brand in an active process. “Getting the customer to come to you”

Pull marketing Tactics Advertising & mass media promotion Word of mouth referrals Sales Promotions and discounts Places content where the customer is already engaged (social media)

Pull/Pull marketing Strategies

ACTIVITY Select a company / athlete / star Be creative, be colorful Create 2 Push Marketing Tactics Create 2 Pull Marketing Tactics Be creative, be colorful Email to teacher