The next generation of real estate technology

Buyers and sellers have new expectations Personalization Always connected Transparent and complete information Seamless relationships Technologies in our consumer lives have changed how we operate every day. And they have massively altered our expectations in our transactions with businesses. 1. We expect personalization. Think Netflix - Watch what you want, when you want – the more you watch the more personalized the experience becomes. Think Social Media – Facebook, Twitter, Pinterest – no two experiences are alike. The power of the product is in the personalized experience. 2. We are always connected; and we expect a connected experience across devices – airline check-in 3. We expect to be informed & empowered. We demand the transparency of ratings & reviews - Amazon, Yelp, Trip Advisor 4. We expect a seamless relationship across online and in-person service – this is the “new normal”

Agents must adapt in order to compete Robust online presence Unique insights Seamless online and offline service So what does that mean for real estate agents? You must interact with clients where they want to meet you, online. It is critical raise your online profile and presence. You must offer unique insights that clients cannot find anywhere else You must give clients a cohesive online and offline experience

Strengthen personal connections Consumer experience timeline from research to purchase Online research Working with an Agent Pre-Research: 7.1 months Active Search: 5.5 months Active Buying: 4.1 months What does that seamless service look like and how does Zap help you deliver it? The home buying process can be as long as 18 months – spanning several phases. Stay in touch during the early phase – sending them useful information and personalizing it Track their search activity – then prioritize and further tailor your communications. As they become more active – demonstrate your value by providing Recommendations and Unique Insights and advice Finally, facilitate the transaction with your toolset. Stay in touch Track activity Recommend homes Facilitate deals

Attract clients Agent-branded, data-rich websites and mobile apps showcase agent experience and insight There are 5 key things Zap helps you do better. 1. Attract new clients with data-rich websites and mobile apps that showcase you and your experience and insight.

Build trust Establish rapport by personalizing alerts and recommendations based on client behavior and insights from Zap 2. Build trust by sending personalized alerts and recommendations based on the client behavior that Zap captures for you.

Prioritize Rank your opportunities based on likelihood to transact as predicted by each lead’s ZapScore Prioritize your opportunities based on likelihood to transact as predicted by each lead’s ZapScore, a proprietary algorithm comprised of client behavior and activity.

Convert more customers Stay top of mind with instant lead notifications and easy-to-use, automated marketing tools Convert more leads into clients with automated marketing tools such as follow-up plans and new listing alerts as well as instant lead notifications.

Transact Do all your work in one place with popular integrations such as Docusign, Gmail, Outlook and dotloop. Connect the key tools that you use to run your business into Zap to make your time more productive.

Agents’ productivity increased as they increased their use of Zap Agents active on Zap have seen greater increases in units closed, compared to the NAR average.* % increase in units closed (2017 vs. 2016) 8.2% 7.5x 3.3% Agents using Zap the most (more than 10 uses per month) increased their units closed by 8.2% in 2017 vs. an industry average increase of 1.1%. Lighter users of Zap also did better than the industry average, but the heavy users did the best. 1.6% NAR average = 1.1% 6-10 10+ 1 - 5 Average agent log-ins on Zap per month *This study is not a controlled study.  It is based on combined agent data from several Realogy brands (not just one brand) and does not include agent data for all Realogy brands.  In addition, the agent data is based on approximately 23% of Realogy brand agents (44,302 out of a total of approximately 189,000 US Realogy brand agents).  All Realogy brand agents in the study were active as of January 2016 through December 2017. Productivity information is based on Realogy and ZapLabs internal usage data and is intended to show correlation rather than causation. There is no assurance any Realogy brand agent will achieve the same or similar results.

More usage = more results 25X 3.5X more Showings requests more Showings requests Agents who sent more than 5 emails per month through Zap had 25x more showing requests on average than those who sent 1 email every other month through Zap. Agents who posted more than 1 property insight to Zap per month had 3.5x more showing requests on average than those who posted a property insight to Zap once every 3 months. Heavy users of Zap emails and property insights got more showing requests than light users. The more you use Zap, the more showing requests you get. This study is not a controlled study. It is based on combined agent data from several Realogy brands (not just one brand) and does not include agent data for all Realogy brands. In addition, the agent data is based on 59,117 Realogy brand agents who have been using the Zap platform for at least a 90 day period.  All Realogy brand agents in the study were active as of June 1, 2015 through October 2, 2017.  “Showing requests on average” is calculated as the number of consumer-initiated showing requests through Zap over the entire period the agent was active on the Zap platform, divided by the number of days they were active on the Zap platform. Individual results may vary.  Past performance does not guarantee future results.  Market conditions may influence results and there is no assurance any Realogy brand agent will achieve the same or similar results.

Agents are front and center In the average session for a registered Zap user, the agent is promoted 4.9 times. Average mobile app session lengths 8.4 min 4.5 min 4.9X 4.3 min 2.8 min Zap’s mobile sessions are sticky! They last 8.4 minutes on average. And Zap shows you, the agent, on average 4.9 times in a session (whether mobile or website), giving potential clients multiple opportunities to reach out to you. On average, consumers spend 8.4 minutes per session on the Zap mobile app, compared with 4.5 minutes on Facebook, 4.3 minutes on Pinterest, and 2.8 minutes on Twitter (as found by an independent report on average mobile app sessions). Data sources: eMarketer, April 2017, Verto Index, July 2017, Google Analytics for Zap mobile application

How we help you succeed with Zap Training Programs Weekly live group training classes Zap courses for agents, managers and Zap Specialists LeadRouter and lead management courses “Success with Zap” materials for your company meetings Learning and collaboration opportunities for every role Quarterly broker “sync ups” covering product improvements Live programs at brand events ZapTV monthly broadcast for agents Zap Elite program for power users User Community for sharing best practices Individualized Services Support This slide is designed to explain the depth and breadth of our support to a VIP audience. If you aren’t using this for a VIP presentation, remove this slide. Expert coaching accessed through your Brand Ambassador LeadRouter and lead management consulting Business rules consultation On-site or WebEx training Service market reviews Self-help and phone-based support options Self-help Knowledge Base 800 number for live one-to-one support Demo title text

Better business results with Zap Highlights from ERA Wilder Realty 70% quarter-over-quarter increase in web traffic Higher quality and higher volume of leads at one third of the cost 28% year-over-year increase in transactions “If you use the system, work the system, and know the system, there’s no way not to be successful.” Lucinda Brasington ERA Wilder Realty