Foot Locker Finish Line
Emily Sewell Mercedes Alonte Robynn Amaba Nick Lokken DRTL 2090 Website evaluation group project
Foot Locker Homepage
About Foot Locker: Founded 1974 projected revenue B – Foot Locker, Inc. reported annual 2012 earnings of $1.82 per share on 03/1/2012. – 3,369 stores
Shopping for womens shoes
Search Engine- Red running shoes
competitors Academy Sports Authority Brand websites – Nike – Adidas – Asics
SWOT Analysis Strengths Lots of product search options (color, size, brand, rating) Lots of product options Highlights brands of products- allows each product to shine and no commoditization, even though sneakers are essentially sneakers Release calendar keeps customers in the know when new shoes will be out
Weaknesses Small images and black background- boring and looks like any other website, also hard to read So much information can be overwhelming
Opportunities Harness energy of mobile shopping Keep utilizing social commerce, esp facebook pages Use product information videos more
Threats The Hip, young, crowd may be drawn more to a blog-like website like Finish Line Zappos and discount shoe websites with free guaranteed shipping
Finish Line Homepage
About Finish Line: Founded in 1976 Projected revenue 2012 $1,369(m) – Finish Line, Inc. reported annual 2012 earnings of $1.56 per share on 03/1/2012 July 1999 Finish Line records its first online sales. 656 locations
Shopping for womens shoes
Search Engine- Red running shoes