Corporate Fundraising John Baguley, Chair, Group IFC

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Presentation transcript:

Corporate Fundraising John Baguley, Chair, Group IFC www.groupifc.com

Changing the world - one client at a time. www.GroupIFC.com

“Fundraising is a passionate, caring and critical profession that has a love for building a better world.” www.GroupIFC.com

Why Corporates Give Marketing - ROI Policy / Trust CEO / Chair / Owner decides www.GroupIFC.com

Marketing Sponsorship Advertising Campaign support Who will be reached? How many people? When? www.GroupIFC.com

Why corporates give money Their brain tells them to give… Their heart confirms the decision. Their competitors do it? www.GroupIFC.com

Sponsorship EVENTS Dance / concerts /auctions Sponsored walks / runs etc 1. Reebok & Amnesty 2. Bonhams / champagne 3. FoE & Body Shop www.GroupIFC.com

Gifts in Kind For example: Perishables Ends of line Returns Recession Supermarkets & Foodbanks Diesel & Freedom from Torture Waterstones & FFT Bloomberg & BCA www.GroupIFC.com

Corporate Social Responsibility Narcos CSR policy online -US Corporate CSR -UK CSR -European CSR Corporate Trusts www.GroupIFC.com

Scaling up the relationship Face to Face. Who takes responsibility? Over time. Prove impact. Thank again… Ask again… Appropriate significance. www.GroupIFC.com

Strategy and Innovation in Fundraising Set the long term agenda… Resource fundraising properly. Adapt to change and innovate… Grow income from different sources… Fundraising is everyone’s responsibility… www.GroupIFC.com

Fundraising in hard times It is always hard times! Don’t cut the fundraising budget. Talk to consultants… Fundraisers should be heroes. Talk to your donors! www.GroupIFC.com

Next steps… Develop your goals and timetable. Research local & national companies. Check your competitors. Develop your case for support (CFS). Visit / meet the decision makers. Apply to corporate trusts. Get going – over communicate… www.GroupIFC.com

John Baguley, Chair, Group IFC www.groupifc.com QUESTIONS? John Baguley, Chair, Group IFC www.groupifc.com

International Fundraising Consultancy - Winning Awards Best Strategic / Fundraising Consultancy www.GroupIFC.com