4Frenzy Expanding prep coverage to grow audience, revenue and community engagement

www.clickondetroit.com/4Frenzy

What we did ‘High School Football Frenzy’ became ‘4Frenzy’ Expanded to all sports seasons Added dozens more categories Engaged thousands more people Laid the foundation for events, trade shows, apps, podcasts – a new digital brand

Playbook Second Street Hire! (Really!) IRL Social play

Second Street Ballots

Results Four title sponsors $400K in revenue 160K PVs 5K emails TV segments

Thanks!