Discussion Questions: Why do you think sports marketers are focusing so much on social media initiatives as part of their marketing strategies? Are.

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Discussion Questions: Why do you think sports marketers are focusing so much on social media initiatives as part of their marketing strategies? Are you surprised that 81% of sports fans turn to the Internet for their sports news? Where do YOU get your sports & entertainment news from? Which statistic(s) from this report surprised you the most? Why?

Discussion Questions: Are you active with any social media platforms while watching a sporting event or entertainment event such as the Grammys? If so, which one(s) do you prefer? Why do you choose to engage in social media during a game or event? What types of social media campaigns do you think we’ll see during March Madness? What about the Olympic Games this summer?