20th Century Fox The challenge What we did The results Trolls

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Presentation transcript:

20th Century Fox The challenge What we did The results Trolls 20th Century Fox wanted to reach children and their parents whilst they're together during the Easter holidays to drive sales of the DVD release of Trolls. What we did Using our family pack of playhouses, malls and leisure centres they were able to reach the whole family unit. Eye catching creative was used on both 6-sheets and D6's to engage both children and parents and activity sheets sparked excitement with children and acted as a take-home reminder. The results The DVD went straight in at number one in the UK DVD sales chart in its first week of release! Environment: Playhouse Media: Mixed Campaign: National