Reagan Franklin, Kimberly Graves, Salomon LeBaron, Shannon Perkins, Maile Tuttle

Mission Statement “To provide a consistently high quality beers that always reach our customers in the best possible condition.”

Recommendations Launch Loch Ness brand in U.S. Market to Millennials Enter the U.S. market as soon as possible

Enter the U.S. market as soon as possible RAPID GROWTH

Stats Craft breweries has increased 167% Hit a record high with 4,656 locations Makes up $22 billion of $106 billion 13% volume growth in 2015

Competition Harviestoun Brewery BrewDog Brewery . Has purchased land in ohio and set up a production facility. . Rapid growth via Equity For Punks public funding Harviestoun Brewery

Trademarks v.s. v.s. v.s.

2. Launch Loch Ness brand in U.S. CREATIVE!! 2. Launch Loch Ness brand in U.S. NEW!! Your Loch Ness brand of beer is original. Like we just mentioned, we found beers with the names of your cairngorm brand that are already in the U.S., but what we DIDNT find is any type of brand that is like your loch ness brand. By launching your Lochness brand, you will be adding something new and creative into the the craft beer market. And you know who likes new and creative?!....

MILLENNIALS! fun fact: there are nearly 80 million millennials in the U.S.- thats nearly ¼ of the total population. And with an annual buying power of 200 billion dollars, they are the most lucrative market. and this bring us right into our final recommendation of...

3. Market to Millennials marketing to Millennials. if you look at this chart here, they account for more than HALF of all weekly craft beer drinking.(next picture) We found, from this next chart, that millennials try 5 new brands a month and 15% try over 10. To get a little more specific on demographics, these younger ages who are more adventurous, range from 21-35 years old. appeal of craft-brewed beer is stronger among white beer drinkers than among African-Americans.

Regional Drinking per capita Climate West Coast North and East Coast This map touches on the states that have the most drinking in the U.S. As you can see, the climate of a state plays a factor into beer consumption, the west coast has the most breweries, and all along the north and east coast has the most binge drinking occuring. Just some good things to keep in mind while looking at a geographical location to export to!

BOTTLES! Bottles vs. Cans? more specifically 330 ml now that we have established when, to whom, and where to export into the U.S., we wanted to address your question of going in with bottles or cans. After a lot of research, we have found that it would be best to, first, export with bottles. more specifically the 330 ml bottles, because that size is normally what size beer is sold in because it is the standard for the U.S. more specifically 330 ml

Why bottles? Quality stereotypes Establish name and brand first Restaurants won’t carry cans Tradition Price Industry is heading towards cans Once name is recognized and established High-volume sales Although... - it’s very difficult to get a new brewery off the ground unless the design work, beer names, and general branding are emphasized as much the brewing itself. -the cost per unit is higher with cans and, because you’re selling in a multi-unit format, the price per ounce is lower.”

Political Aspects- Ease of Trade state by state situation ***

Brexit Brexit creates uncertainties Potential for free trade agreement between U.K. and U.S. Competitors aren't waiting How much risk can you afford?

Exporting outside the EU Check state licensing Find your good commodity code Register for an EORI number Complete a commercial invoice Attach commercial invoice to consignment 6 important steps while exporting outside of the EU. commodity code-product classification and they have guides to find out what your code is EORI number- the application you fill out depends on whether youre registered for VAT, not VAT and exporting, or not VAT and importing Commercial invoice- your courier or freight forwarder will ask you to complete this.

Into the U.S. U.S Customs and Border Protection Entry of goods Invoices Assessment of Duty Prohibitions and regulations Foreign trade zones

QUESTIONS?

References http://www.beer-brewing.com/beer_brewing/US_beer_industry/beer_demographics.htm https://www.craftbrewingbusiness.com/featured/understand-age-changing-demographics-craft-beer-drinkers-market-properly/ http://www.nielsen.com/us/en/insights/news/2015/tried-and-true-or-adventurous-most-consumers-stick-to-their-favorite-alcohol-brands.html https://www.beveragemedia.com/2012/05/01/who-is-the-new-beer-consumer-brewers-ready-to-say-ihola-and-more-to-expand-reach/ https://www.ratebeer.com/brewers/black-gold-brewing-company/20298/ https://www.ratebeer.com/beer/wild-cat-malt-liquor/25075/ https://www.ratebeer.com/beer/903-peach-buzz/272467/ http://www.cityam.com/262054/post-brexit-free-trade-deal-between-us-and-uk-could-mean https://www.gov.uk/guidance/exporting-to-the-usa https://www.marketresearch.com/Food-Beverage-c84/Beverages-c165/Beer-c469/ http://www.governing.com/topics/urban/gov-generational-population-data-maps-by-state.html https://www.brewersassociation.org/communicating-craft/understanding-todays-craft-beer-lovers-millennials-women-hispanics/ https://www.theatlantic.com/technology/archive/2016/05/rise-of-the-beer-can/484406/ https://blog.hubspot.com/marketing/marketing-to-millennials https://www.gov.uk/starting-to-export/outside-eu

References continued... https://harviestoun.com/whats-happening https://www.scottish-enterprise.com/services/do-business-outside-scotland http://www.foodanddrink.scot/uk-market-intelligence/how-do-i- guides.aspx#&&/wEXAwUFdG9waWMFAjEyBQRzaXplBQIxMAUEcGFnZQUBMFwFZgCsOdHccGaEFIWkzTctvX 42YK+et2xl2EiIpMp4 http://www.sacbee.com/food-drink/beer/article86132587.html https://www.thrillist.com/drink/nation/beer-cans-vs-bottles-which-is-better https://www.forbes.com/sites/nataliesportelli/2016/04/21/millennials-love-craft-beer-but-will-a-hops-shortage-leave-them-thirsty/#113edcea69aa http://fortune.com/2016/03/22/craft-beer-sales-rise-2015/ https://americaninfomaps.wordpress.com/2015/04/23/where-america-drinks-the-most-new-binge-drinking-map-of-the-united-states/ https://www.brewersassociation.org/statistics/national-beer-sales-production-data/ https://www.brewdog.com/usa/brewery/usa-brewery