PROPERTY OF PIMA COUNTY JTED, 2010

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Presentation transcript:

PROPERTY OF PIMA COUNTY JTED, 2010 Marketing Introduction Think of a product that you would need information about before you purchase. Why do you need the information? Be prepared to share 1 PROPERTY OF PIMA COUNTY JTED, 2010

PROPERTY OF PIMA COUNTY JTED, 2010 Objectives Define processes for customer buying decisions. List processes for customer buying decisions. Explain processes for customer buying decisions. Analyze customer buying decisions. Explain to your partner in your own words today’s goals. Be prepared to share. 2 PROPERTY OF PIMA COUNTY JTED, 2010

PROPERTY OF PIMA COUNTY JTED, 2010 Concept Definition Map What is it like? Word or Concept What is it like? Example Real world use Example Other words that go with it Definition in Your Own Words 3 PROPERTY OF PIMA COUNTY JTED, 2010

PROPERTY OF PIMA COUNTY JTED, 2010 Decision Making Cards Listen to the type of product. Select your card. Prepare to share. 4 PROPERTY OF PIMA COUNTY JTED, 2010

PROPERTY OF PIMA COUNTY JTED, 2010 Analyzing Customer Behavior Review magazine and fill in data. Based on magazine data, make assumptions on customer data and behavior. Be prepared to share. 5 PROPERTY OF PIMA COUNTY JTED, 2010

PROPERTY OF PIMA COUNTY JTED, 2010 Complete the sentence Take out a piece of paper and complete the following sentences: I now understand . . . I would like to know more about . . . I need more help with . . . I could teach someone else to . . . Be prepared to share. 6 PROPERTY OF PIMA COUNTY JTED, 2010