Share of total adspend by medium (%) Source: AA/Warc UK Expenditure Report Extracted from Adstats: UK adspend forecast To click through to article, use Slide Show view

UK adspend by medium, 2015 (Estimate) £m, where total UK adspend is £19.7bn Source: AA/Warc UK Expenditure Report Extracted from Adstats: UK adspend forecast To click through to article, use Slide Show view

Mobile as a % share of total internet adspend Total internet value in brackets Source: AA/Warc UK Expenditure Report Extracted from Adstats: UK adspend forecast To click through to article, use Slide Show view

TV adspend by medium, 2015 £m (Note: ‘Other’ includes interactive fees and pub TV) Source: AA/Warc UK Expenditure Report Extracted from Adstats: UK adspend forecast To click through to article, use Slide Show view

UK adspend by product category, 2015 % share, where total Nielsen adspend is £10.9bn Source: Nielsen; AA/Warc UK Expenditure Report Extracted from Adstats: UK adspend forecast To click through to article, use Slide Show view

Growth in UK adspend by medium, 2015 Year-on-year % changes vs. 2014 Source: AA/Warc UK Expenditure Report Extracted from Adstats: UK adspend forecast To click through to article, use Slide Show view

UK adspend 2016 (forecast) £m, year-on year % change vs. 2015 in brackets. 2016 adspend is £20.8bn Source: AA/Warc UK Expenditure Report Extracted from Adstats: UK adspend forecast To click through to article, use Slide Show view