A Tool for Audience Analysis Myers-Briggs Profile A Tool for Audience Analysis 7/25/2019

1. Orientation A tool for understanding differences A tool for shaping messages A tool for predicting potential concerns Focus on the thought process, not the results 7/25/2019

2. Cautions Like any tool, we are making tradeoffs reification hardening of the categories Scores are not good or bad, only different Scores may be mistaken There are alternative classification systems 7/25/2019

3. Administration Take the in-class version Take the extended version in counseling center Take the web version www.Keirsey.com www.davideck.com/links/keirsey1.html 7/25/2019

4. Historical Perspective Carl Jung 1950’s developed by Myers & Briggs Widely used today Certification process 7/25/2019

5. Interpreting your scores Extrovert vrs. Introvert (Energy) Sensing vrs. iNtuition (Perception) Thinking vrs. Feeling (Judgment) Judgment vrs. Perception (Living) 7/25/2019

Extroverts & Introverts Social Expressive Many Broad Interaction Outward Act – Speak - Think Introverts Private Quiet Few Deep Concentration Inward Think - Speak 7/25/2019

Sensors & iNtuitors Sensing Facts Experience Present Practicality Enjoyment Realism Using Intuitors Possibilities Novelty Future Aspiration Development Idealism Changing 7/25/2019

Thinkers and Feelers Thinking Analyzing Objective Logical Criticism Onlooker Decides on principle Long-term view Feelers Sympathizing Subjective Personal Appreciation Participant Decides using values Immediate view 7/25/2019

Judgers and Perceivers Close Decide Structure Organize Firmness Control Perceivers Open Explore Meander Inquire Flexible Spontaneity 7/25/2019

6. What are the outward signs of type Office Speaking Style Nonverbals Job duties Responses to situations Principle – Look for multiple cues License Plate? Quiz 7/25/2019

7. Adapting your comm. style Channel choice (oral vrs. Written) Data presentation Process descriptions Expectation management Content/relationship orientation Timing Abstraction levels 7/25/2019

Comm. With Extroverts Sign Talk-Think-Talk Like action Uncomfortable with silence Likes groups ↑Talk ↑Energy So What? Be energetic, enthusiastic Use agenda to control discussion Avoid assuming that talk = commitment 7/25/2019

Comm. with Introverts Sign Think-Talk-Think Thoughtful May appear aloof Don’t like to be interrupted ↑Talk ↓ Energy So What? Avoid lots of ??? Allow thinking time Provide time to write Distribute agenda before meeting 7/25/2019

Comm. with Sensors Sign Ask for specifics Present time focus Likes order in arguments So What? Show steps, process Provide facts, figures, evidence Be direct Present tangible objects, documents 7/25/2019

Comm. with iNtuitiors Sign Looks for big pixs, relationships Works in bursts Has a future focus Culls out details So What? Show main idea Avoid details Emphasize possibilities Let them dream 7/25/2019

Comm. with Thinkers Sign Leery of psychology Objective May appear unemotive Wants to hear both sides of story So what? List pros and cons Present emotions as facts to be weighed in decision Be concise 7/25/2019

Comm. with Feelers Sign Avoids conflict Concerned with personal relationships So what? Get to know them personally Talk to person b4 biz Watch how you say things Talk about impact on people Be careful when offering criticism 7/25/2019

Comm. with Judger Sign Organized ♥ lists ♥ Office Max So What? Show timetable Avoid surprises Allow prep time Show that you will follow-through Meet deadlines 7/25/2019

Comm. with Perceiver Sign Creative Easily distracted Appears “flighty” at times Doesn’t like routine or rigid structure So What? Provide options Allow things to flow Allow time to explore new ideas and complexity Tolerate tangential discussions 7/25/2019

8. Using M-B as AA tool Lion approach Dual track Divide/conquer Majority rule 7/25/2019

9. Translations Employees are dissatisfied. T & F Employees need to give $ to United Way. E & I Employees need to come to a communication seminar. S & N The new project will be operational on January 1. J & P 7/25/2019

The Next Level Group Fact 7/25/2019