HomaSeat: The Modern Eco-Lounge Chair

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Presentation transcript:

HomaSeat: The Modern Eco-Lounge Chair Connie Zhong - Kartik Sonavane

The Chair - Lounge Chair, made for Comfort and Relaxation - Modern Character - Clean Look - Relieves stress

Sales - 4 ft x 8 ft Homasote Board: $22, Sq Foot: $0.69 - Estimated Material Cost of HomaSeat: $257 - Estimated Price: $325 - Average Price of Lounge Chair: $410 - Profits: About $25 per HomaSeat Sold - $5 Donation to Enviro. Org. ex: Energy & Environmental Research Center (EERC)

Sales - Modern Furniture Markets - Furniture/Decor Stores ex: AllModern.com

Sales - Endorsement by Brooke Shields - Furniture designer - Popular in LA-Z-BOY commercials

Target Population - Designed for ages 30+ - Eco-Friendly/Enviro - Stressed or Tired - Those wanting comfort/relaxation

Target Population - Most heights and weights under 350 lb - Max weight is 350 lbs (Approximated by Homasote Board Strength) - Recommended height for customer: 5 feet 6 in

Target Population

Design - Assembly in parts - Instructions on assembly - Stability in legs and back - Cushion on top to be soft and comfy for comfort - Chair can also be used as basic structure for other seat types

Prototype Development - First design was indoor chair - Wasn’t very comfortable or attractive

Prototype Development - Second design was relaxing outdoor chair - Weatherproofing needed - Sprays cost too much

Prototype Development - Third design was drawn - Some changes in chair, More comfort due to curvature in chair.

Prototype Development - First, the sides were cut out - Sanded to be equal, using power-sander

Prototype Development - One side piece was cut out as a template, used to make the actual parts with different shapes. - Some adjustments were made (size, appearance, by sanding and cutting)

Prototype Development - Process of creating intermediate parts - Boards were measured and cut into 6 parts for connecting side and middle frame parts

Prototype Development - Notches cut out in middle piece - Bars inside also cut - Bars then were nailed to the piece

Prototype Development - The sides were nailed and glued - Back Board and bottom board are screwed in

Prototype Development

Prototype Development - A cushion is nailed on the top - Cushion is sewed felt with cotton stuffing

Advertising - EPA certified - Eco-friendly customers, increase in market -’Money saving, and Eco- friendly’ advertising slogan.

Advertising homaseat

Advertising - Web advertising - Private website ex. HomaSeat.com - Ads in Home Furniture/Decor Stores ex. Bob’s Furniture/Al - Not appealing if on tv - “As Seen On TV” advertisements over exaggerated

Advertising - Personal features - Cushions are different colors - Colors of cushions include: - Red, blue, light blue, orange, and green - Colors can be changed to customers’ taste

Competitors - Competitors are eco- friendly companies - HomaSeat would be superior to competitors in price + quality - Examples : Chairigami, Inmod (modern eco- friendly furniture)

Thanks. Any Questions?