3rd Nordic Marketing Conference Workshop 10 Introduction, june 14 th Anders Rickardsson It is a long title and all can be discussed! It is necessarily to have a continuous adaption and development of the organization. We all se new trends and changes in the world outside, e.g. demography, globalization and national economy, new and changed attitudes and culture to business and commissioned activities. The old-fashioned organisation stucture model comes back! 2019-07-31 Dierctor General's Office

Dierctor General's Office Agenda (1) The organisation structure of today Denmark Finland Norway Sweden Experiences, good and negative examples In contact with the customers Within the organisation Each country has its own conditions. The income from commissions-financed activities varies. SCB has more than 50 % of the total turnover. commissions-financed activities are carried out in parallell with appropiations activities. Nearly one third of the total commissions volume conserns of official statistics for statitical authorities. 2019-07-31 Dierctor General's Office

Dierctor General's Office Agenda (2) Market trends New future needs from the customers How meet with new demands and wishes? Service and quality Efficient organization Increased competition New services and new statistics We need good Busienss Intelligence activities as a start. Work with trendanalysis and scenarios as an input to the strategic business plan. What happens outside? So how to find a good Customer Oriented, Efficient and Process Oriented New Organisation Structure? How find a good support for both our external and internal relations about commisioned activities. This is our challenge! 2019-07-31 Dierctor General's Office