Flexible Admission Pricing Prosac Meeting Tues June 4

Proposed Flexible Pricing Allow Adjustments to Non Resident Regular Rates Increases of up to 50% Decreases of up to 25% Applies to Four Major Tourist Locations Japanese Tea Garden Conservatory of Flowers Botanical Gardens Coit Tower Elevator (viewing of murals is free) Does not apply to SF Residents Does not apply to Non Resident Seniors or Youth

Reasons For Proposal Congestion Pricing Certain locations have major congestion at peak times Coit Tower Elevator – long lines in the middle of the day and short lines in the mornings Tea Garden – much more congested later in the day. Provides ability to encourage attendance at off peak times. Dynamic Pricing Provides Flexibility Reduce price for inclement weather Adjust for peak demand times Adjust for times when part of the site is shut down or for special installations

Current Adult Non-Resident Fee Nonresident Visitors Per Year Fees Impacted Tourist Location Current Adult Non-Resident Fee Nonresident Visitors Per Year Botanical Gardens $9.00 174,000 Conservatory of Flowers 127,000 Coit Tower Elevators 143,000 Japanese Tea Garden 402,000 Maximum Increase: $4.50 Maximum Decrease: $2.25 Not impact Child and Senior Fees which currently range from $2-$6

Comparative Fees New York Botanical Garden $28 weekends/$23 weekdays Brooklyn Botanical Garden: $15 Empire State Building Elevator: $26 value/$40 regular Missouri Botanical Garden: $14 Atlanta Botanical Garden: $21.95 Dallas Arboretum: $15 Portland Japanese Tea Garden: $18.95 Philadelphia Japanese Tea Garden: $12 Phoenix Botanical Garden: $24.95-$29.95 Richmond, Virginia Botanical Garden: $13 Santa Barbara Botanical Garden: $14 Seattle Space Needle: $32.50 to $37.50 (summer pricing) Our Venue Fees: Base: $9, Maximum $13.50, Minimum $6.75

Implementation Important to Clearly Describe and Publicize in Advance Possible Implementation $8 Early Bird Price: 9 am to 10 am $9 Off Peak Price: 11 to 12 or after 3 pm $11-12 Peak Price 11 to 3 Alternative Implementation Higher Summer Pricing Tourists Can Plan Trips Based on Information Rain Day Discounts Possible Implementation Will Be Cautiously Done and With Notice of Any Increase All Fee adjustments must be approved by the General Manager or his designee

Next Steps Approval of Board of Supervisors- Budget and Finance