R.E.A.L Rapport Engage Advice List & Leave.

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Presentation transcript:

R.E.A.L Rapport Engage Advice List & Leave

FSBOs Do NOT Save $

Why FSBOs Do Not Save Money USA Today Article FSBO buyers want a bargain Third-party Negotiating Agents have more resources

For Sale

AGENTS NET MORE According To USA Today, Agents Sell Houses For 21.49% HIGHER Than FSBOs Sold Homes Your site here

Which Buyer Would You Want? - OR -

13% Less

Getting The Best Possible Price Buyers  Exposure  Marketing Tools

We Bring in Buyers That Might Not See Your Home

“We can always come down; they can make us an offer” ·        Buyers ask “How long has it been on the market” ·        Negotiate up versus down ·        Helps sell other house; we need to price just below competition so they help US sell our house. The market determines our price because that’s what the buyers are looking at, the market. ·        As a stock goes down in price, if you stay firm at your price, you will keep loosing money each day.

Buyers Want What Other Buyers Want #1 Question Buyers Ask: “How long has it been on the market” Buyers Want What Other Buyers Want The Longer Something Is On The Market, The Harder It Is To Sell

Stale Bread

“Our house is better; we did all these improvements”

Final Price: $40,000 Final Price: Final Price: $6,600 $144,000 Estimate: $500-$700 Estimate: $6,000-$8,000 Estimate: $300-$500 Final Price: $40,000 Final Price: $6,600 Final Price: $144,000

Estimate: $6,000-$8,000 Final Price: $576,000

Talking Points For Christie’s Technique What the items “cost to produce” had nothing to do with value. They were model toys for crying out loud. Homeowners improvements are the same thing. What drove the price was: The Star Trek Items were one of a kind items with a following of collectors. There were more buyers than product. If the owner has the only 4BR house in that town, that would help them.

“We need the money because of what we paid, or we refinanced”

“We need the money because of the house we are buying”

Time to move up? $ 40,000 ahead Previous price $ 450,000 $ 650,000 Today’s price (-20%) $ 360,000 $ 520,000 $ 90,000 Loss $ 130,000 Loss $ 40,000 ahead

Time to move up? $ 32,000 additional gain Today’s price $ 360,000 $ 520,000 Future price (+20%) $ 432,000 $ 624,000 $ 72,000 Gain $ 104,000 Gain $ 32,000 additional gain

Time to move up? $ 72,000 gain!! Today’s gain $ 40,000 Future gain $ 32,000 $ 72,000 gain!!

“Our Attorney Will Help Us”

Hire A Pro Accountant Doctor Real Estate Agent Lawyer

“The Other Broker Is Cheaper”

The Amount That Covers Expenses An Up-Front Apology 7% Commission The Amount That Covers Expenses and Generates a Profit 6% Commission 14% Cut in Pay 5% Commission 29% Cut in Pay 4% Commission 43% Cut in Pay