This discussion focuses on For-Profit Corporations (but there are similarities in not for profits) Largest and most innovative part of any free society’s economy They represent primary delivery systems of goods, jobs, services, etc Their original mission as they evolved was simply to acquire wealth

Chief Executives and choices Who Do CEO’s Answer To?

Boards Can Fail in their Duty – lately there have been numerous examples of ceo fails However, today’s CEO may choose a socially responsible path for his or her company. The choices generally fall under 3 broad types: ethical, altruistic, and strategic

Ethical – “We will do it because it is right” “Purest” Form – Often directly represents leaders’ philosophies and values statements From having the best employee benefits to the championing of education and the environment, such companies are often credited with stellar moral practice

Altruistic Mondo’s Coffee House in Chico Involves philanthropy and underwriting initiatives Greyston Bakeries – “Putting People First” Microsoft’s Commitment to Accessibility Mondo’s Coffee House in Chico

Strategic – Doing well for our business means doing good things Sometimes perceived as self-serving Generates positive feelings for company and engenders loyalty, such that fiduciary goals are most likely to be met Strategic – Doing well for our business means doing good things

Question about motivation Ethical Altruistic Strategic