ALL IN STRIDE Business Concept Erin Hutchinson There has to be an easier way… ALL IN STRIDE Business Concept Erin Hutchinson

Value Proposition All In Stride offers superior products to simplify owning, caring for, training and showing horses for active women equestrians.

Opportunity $11 billion in annual spending on equestrian sports! Equipment used today was invented in the 16th century Show equipment Heavy Unorganized Large Inefficient use of space

Features and Benefits Easy to carry, longevity saves Light weight, durable plastic materials Professional, clean appearance Stackable Equipped with wheels Easy to carry, longevity saves replacement costs Status symbols, associated with prestige Maximizes storage space, organizes Easy of transport, saves energy and time

Target Market Catalogs and Tack Stores Consumer market 90% women 30-50 years old Income $50,000- $200,000 Emotional decision makers Buying decisions Advice of trainers and instructors Trends or fads

Competitive Positioning Organizing Ability All In Stride Dovers Affordable Price Baker Braly

Profitability Product Price Range $50-$600 COGS Gross Profit 70% of Revenue Gross Profit 30% of Revenue YEAR 1 YEAR 2 YEAR 3 YEAR 4

All In Stride’s Competitive Advantage Marketing well-known horse trainers and clinicians for product endorsements The design of the products focus on organization, maximize space ease of transport simplification, utility