Thanks I had a great time….What’s Next? Analysis and action in roi for fundraising events Creative Event strategies Laura Hayes Morgan

What is your goal? Immediate Fundraising ask Media Attention Announcement Cultivation or Stewardship

And now what is our strategy Where do we meet them? What do THEY want to see? Audience On Campus Or Go To Them Location and Date Programming Fun and Entertainment Format

ROI Measurement Decisions Process Goals Strategy ROI Measurement Decisions Execution after action Measure it

Definitions EVENT ROI: The Net Value an event marketer gets from an event for the net cost that goes into producing it. VALUE: Is much broader term than event revenue. Event Cost: Financial Cost – but also the time and resources. The Opportunity Cost Profit is net value minus net cost and event ROI is Net Value Divided by NET Cost

Traditional Measurements of ROI THE Gift…. Eventually! Social Media Attention Development Officer Success Follow up visits Proposals

KPI for fundraising events Number of Qualified Leads Number of Returning Attendees Resulting Proposals and Gifts

Cost Per Donor Acquisition Travel On Campus events Sports & Arts Opportunity Cost tickets leadership staff time

Measuring the Value over time Resources Buzz Media Attention Alumni Support Donor Engagement

Net Promoter score – “NPS” Passives: 7-8 Detractors: 0-6

Helping the pipeline Feed the Need!

Sponsorship and Partners Working with Corporations and Foundations Partnerships with other schools, NGOs or non-profits EXPECTATIONS

Branding Get the Return you want with sophisticated branding options Messaging begins with your first meeting Integral part of the goal and strategy.

Questions Creative Event Strategies www.CreativeEventStrategies.com 919.624.4946