LOGO logo design.

Slides:



Advertisements
Similar presentations
Literary Elements “The Black Cat”.
Advertisements

Monday, August 25, 2008 Taking the Scholastic Reading Inventory (SRI) 520L 1260L 1170L 870L *Why Do I Have to Take This Test AGAIN?!? The purpose of the.
The 5 Different Design Styles
eraldry: The Art of the Code
S ymbols The alphabet of human thought. The power of symbols A symbol is something which represents an idea, a physical entity or a process but is distinct.
Ancient Egyptian Writing
COMPUTER ART “War Letters” Part 2 What is a “combat artist” and why would the Armed Forces send artists to war as soldiers and artists both? (artwork courtesy.
Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. 1 Identity Marks in Design What.
11th MEETING Assignment 9 “Syntactic & Semantic V” Create or quote four (4) words of wisdom that you think is inspiring then try to enhance the message.
Lord of the Flies By William Golding. Our approach: As we read through Lord of the Flies, you will be asked to focus on two elements - Symbols - Characters.
Understanding Logo Design
process, tips, & examples
THE POWER A logo helps establish the name and define the character of a company. They are instantly recognized by millions of people, and help convey.
What is a Logo? Lo gos: Developing a symbol for communicating identity.
0505 IAT 102 Graphic Design Connotation / Denotation What’s in a logo?
THE ART OF IDENTITY LOGOS
So what is Graphic Design is….. Type-based design.
Symbolism THE COLOR BLUE IS NEVER JUST THE COLOR BLUE.
Where does design come from? Design in Nature  The way the parts are put together- (Sometimes it indicates structure, or surface design, or function.
What are the components of Media Literacy?.  Narrowest meaning:  Reading ability – verbal texts  Fluent, critical reading ability  To be educated,
All About Me TEKS b1,c1A, c1B, c2A, c2Cc4A. Name Art I-? Table #? All About Me Formative grade TEKS b1,c1A, c1B, c2A, c2Cc4A.
ANM 20 Symbols, Logos and Marks. Definitions Symbol-Ideograph (graphic or characters) that represent a more complex thought such as: Logotype (Logo)-Symbol,
Where is design?. Design in Nature The way the parts are put together- (Sometimes it indicates structure, or surface design, or function)
McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved. Objective This section shows how to recognize main ideas in paragraphs and short.
Designing Visual Information
“Young Goodman Brown” by Nathaniel Hawthorne
University of Al-Kufa College of education English Department
Logo Analysis Team Logo Design.
Logos.
Design Process.
5 Principles of Good Logo Design
Indonesian Batiks.
Logo Analysis Team Logo Design.
Graphic Design & Illustration
This term refers to any type of graphic display that is used to convey information to people. There are many different types of signage, with most relying.
MIDDLE AGES HERALDRY COPY RED ONLY
Foil Relief Sculpture. Foil Relief Sculpture Symbol A symbol is something such as an object, picture, written word, sound, or particular mark that.
Unit 3: What is the most important part of a society?
Unit 2: What is the most important part of a society?
What ideas do these images represent?
Solving Linear Inequalities
Advertising Messages are Everywhere!
SIFT A Literary Analysis Method
POETERY LITERARY TERMS
Allegory.
SIFT A Literary Analysis Method
Central Idea in Literature
What’s in a monogram? By definition, a monogram is a combination of letters, usually initials, arranged into a decorative mark that identifies a person,
Definitions of terms.
A Brief Introduction to Symbolism
Creating a deeper Meaning…
The Components of Culture: Symbols
How Do Geographers Describe Where Things Are?
The Components of Culture: Symbols
Unit 2: What is the most important part of a society?
Media and Visual Literacy
MEDIA LITERACY introduction
Symbols & Symbolism.
Conversions in The Metric System
Crash Course: Literary Symbolism
The. the of and a to in is you that with.
Quickly have a seat OUTSIDE of the circle and take out a PENCIL
Design Process.
Good Afternoon! Please fill out the survey on homework.
Clear everything off your desk except for a PENCIL.
Communicating through images
Movie Production Companies
Identity/Self-Portrait Unit
Truth tables.
Presentation transcript:

LOGO logo design

The meaning of logos… What does the Fed Ex logo mean? Obviously it’s a shortening of the name “Federal” and “Express” – each with its own connotations. Which are? Can anyone see the hidden or subliminal logo?

The meaning of logos… http://www.funonthenet.in/content/view/344/31/ Notice the hidden arrow in between the E and the X. What does the arrow say or insinuate about FedEx?

LOGO DESIGN

LOGO DESIGN What is a logo? A logo is an identification mark. It is a symbol that companies (and individuals) use so that others can quickly and easily recognize who and what the company is. Logo’s also serve the function of giving some indication of what it is that a person or company does (most logo’s began this way even if the logo no longer shows this easily). Logo’s can also help to establish a mood, feeling or emotional association that the company want to portray, such as…

The development of the “logo” Logos can be traced to ancient Egyptian cartouches (as early as the 12th century BC). if you want to be technical in your definition of what a logo is

The development of the “logo” Heraldry and Coat of Arms later came to serve the same purpose on the medieval battlefields of Europe and the Middle East. Why would easy identification be of importance on the battlefield?

The development of the “logo” The Orient saw a proliferation and refinement in personal family crests. Logo design is still a high art in Japan and other Asian countries.

The development of the “logo” Logo design in the 20th century has developed into four basic approaches to the design. These are… Alpha-gram Pictogram Logotype Abstract

Alpha-gram Alpha-grams are based on letter forms. These usually use the first initial or a combination of letters from the name to create the logo. This is often used when a companies name is long and/or hard to pronounce.

Pictogram Pictograms are symbols which relate to a companies name or its product. Pictograms should be easily recognizable. As technology advanced, these types of logos may become outdated.

Logotype A logotype is a logo created by using the name of the company in whole (or in part). SUNOCO – Sun Oil Company These are usually stylized or decorative and sometimes used in conjunction with a symbol… but not dependant on the symbol

Abstract Abstract symbols are used when no single image or idea truly represents the company in question.

combinations…

What is a sign? A sign is an image or a symbol specifically created to express a known meaning without words. Signs are designed to convey complex information or concepts in simple or fast ways.

What is an icon? An icon is an image that actually looks like the objects they are supposed to represent.

What is a symbol? Something that on the surface is its literal self but which also has another meaning or even several meanings. For example, a sword may be a sword and also symbolize justice. A symbol may be said to embody an idea. There are two general types of symbols: Universal symbols that embody universally recognizable meanings wherever used, such as light to symbolize knowledge, a skull to symbolize death, etc. Constructed symbols that are given symbolic meaning by the way an author uses them in a literary work, as the white whale becomes a symbol of evil in Moby Dick.

What is a symbol?

Are symbols universal? Do the symbols at left seem universal in their meanings? Could anyone understand them? Symbols and their interpretation can vary from region to region, culture to culture and especially from time/era to time/era.

Most people (we assume) would recognize these symbols, and what they stand for. However… Would people in non-industrialized countries recognize these symbols? Will people in a thousand years, digging up the remains of Usa, recognize what these symbols mean?

LOGO DESIGN

What makes a good logo? Simplicity of design. Legibility - (can people easily and quickly recognize the image). Retention – a symbol which is easy to remember. Relationship to product, company or services. In addition, longevity is important. A company doesn’t seem stable if their logo constantly needs to be changed and updated to remain current.

How do you approach logo design? Several questions need to be answered first… What type of logo will be used (which is most applicable)? What does the company do? What image does it want to represent (how can different designs represent different images and how can a single design be altered to create different images or personalities)? Is it international (why would this be important)? Does the company have color considerations? How will the logo be used (size considerations)?

YOUR ASSIGNMENT…