Sports and Entertainment Marketing 1

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Presentation transcript:

Sports and Entertainment Marketing 1 Objective 2.04

A sport/event organization that wants to obtain information about the population in a certain geographic location might use A. government sources B. telephone surveys C. primary databases D. personal questionnaires

A. government sources

Which of the following is a secondary source of sport/event information A. personal interviews B. computerized surveys C. accounting records D. demographic reports

D. demographic reports

To know what websites and advertisements visitors see, sports and event e-marketers would check A. text files B. direct delivery programs C. clickstream data D. internet service providers

C. clickstream data