Computer Services Business challenge After developing a filtering application to help advertisers identify fraudulent web traffic, eZanga needed a cloud platform with hosting locations worldwide to support low-latency service delivery. Transformation eZanga migrated from an EMC hosting environment to IBM® Bluemix® bare metal server infrastructure in Dallas, Texas, and Washington, DC, to launch its Anura.io offering. The firm is also testing IBM Watson® technology and anticipates incorporating a new analytics layer powered by cutting-edge IBM Watson cognitive services. “IBM Cloud allows us to be where our users are and deploy server clusters in strategic locations to provide the performance our customers need.” —Rich Kahn, Cofounder and Chief Executive Officer, eZanga Rich Kahn Cofounder and Chief Executive Officer eZanga Client name eZanga Company background Launched as an online advertising startup in 2003, eZanga has developed into an award-winning provider of digital marketing and fraud-detection solutions. Based in Middletown, Delaware, the company offers a portfolio of platforms and services that organizations can use to easily manage and optimize online advertising campaigns while protecting against the negative impact of fraudulent web traffic. Business challenge After developing a filtering application to help advertisers identify fraudulent web traffic, eZanga needed a cloud platform with hosting locations worldwide to support low-latency service delivery. Transformation eZanga migrated from an EMC hosting environment to IBM® Bluemix® bare metal server infrastructure in Dallas, Texas, and Washington, DC, to launch its Anura.io offering. The firm is also testing IBM Watson® technology and anticipates incorporating a new analytics layer powered by cutting-edge IBM Watson cognitive services. Results With IBM Cloud technology, eZanga supports low-latency delivery of its Anura offering to global customers, improves service availability and scalability, boosts agility and speeds deployment. Client quote “IBM Cloud allows us to be where our users are and deploy server clusters in strategic locations to provide the performance our customers need.” —Rich Kahn, Cofounder and Chief Executive Officer, eZanga Solution component IBM® Bluemix® Business benefits Speeds deployment and boosts agility with cloud resources available for use within hours Offers low-latency service supported by the the IBM Cloud platform’s data center presence and high-performance technology Improves availability with an IBM Cloud hosting environment designed for redundancy and reliability eZanga Solution component IBM® Bluemix® Protecting against web traffic fraud with a service powered by IBM Cloud technology Launched as an online advertising startup in 2003, eZanga has developed into an award-winning provider of digital marketing and fraud-detection solutions. Based in Middletown, Delaware, the company offers a portfolio of platforms and services that organizations can use to easily manage and optimize online advertising campaigns while protecting against the negative impact of fraudulent web traffic. WUP12940USEN-00