Quantitative Marketing Research Welcome to Quantitative Marketing Research MTM Peter Schmidt 2013/14 schmidt-bremen.de -> QMR (MTM)

(Marketing Research) Methods? WHY study Quantitative (Marketing Research) Methods? WHAT‘s it about ?

Contents Introduction(s) Research Methods Lecturer Students …

Learning Targets Academic Research Working with data The scientific method structure and format of academic work dealing with (data-) sources Working with data Practical experience …

Learning Outcomes After completion of this module students will have essentially improved their individual communication skills, self-confidence and effectiveness in rhetoric activities and are able to professionally apply presentation, moderation and negotiation techniques. Students will be also able to apply statistical tools and concepts needed in business applications and can use modeling as an aid to managerial decision making

Learning Targets: Content “Quantitative Methods” enables students to analyze data and apply statistical analyses. Topics include: Presentation and interpretation of descriptive measures, applications of probability and the normal distribution in order to be able to properly apply confidence interval estimation and hypothesis testing. The students shall be able to use simple and multiple regression models as well as time series analysis to applied cases from Economics and Business.

Who am I Peter Schmidt Economics & Statistics ZEW Zentrum für Europäische Wirtschaftsforschung - Mannheim market . research . culture markt . forschung . kultur 1 1

You are highly motivated students  have to carry your individual workload: theory: 30 classroom h + 60 h individual work Schmidt-bremen.de -> QMR (MTM)

Teamwork 3 Teams – working together for the module Mixed gender / nationalities Tasks: Teamwork in class Homework Case study: presentations, handout

Contents Introduction(s) Quantitative Research Methods Lecturer Students … Let’s get started