Social Media for Health Advocates Facebook 101
Agenda Why use Facebook? Outreach Methods Measuring Success Advertising on Facebook Keep In Touch
Why Use Facebook? Facebook is a social network connecting communities Businesses, organizations, campaigns and others use Facebook as a tool for outreach Since Facebook is the most popular social network, maintaining an active and relevant presence here is important Currently, there are over 1.15 billion monthly active users on Facebook
Who uses Facebook? 86% Of Facebook users are years old 86% Of Facebook users are years old 67% Of all internet users have Facebook 67% Of all internet users have Facebook Facebook is one way to engage individuals you may not be able to reach in person Research from Pew Internet
Outreach Methodology on Facebook Engage Post Regularly Post in a Timely Manner Post Relevant Material Respond InteractModerateAnalyze Promote Share Raise Awareness Advertise ?
Engage Post regularly Facebook algorithms decide what is relevant Posting often encourages the algorithm to privilege your material But be careful: Dont over- share. The algorithm will punish pages that are perceived to be spamming their users Picture:
Engage Be timely: What may be popular at lunch may be old news by dinner Several free programs can help you determine what time is best for your organization to post, such as Post Planner Post Planner Picture:
Engage Create your target audience based on the content you post: Promote your blog posts Create memes to condense complex messaging points Post relevant news articles that your followers should see Non-relevant content will turn off those you want to reach Dont be afraid to take creative risks
Respond Dont just go for likes Encourage your followers to post their own thoughts Respond to comments Monitor closely so users stay positive and on topic
Analyze Measure your success Facebook has a built-in analytics tool Located in the Insights box in your Admin Panel Measures likes Percentage increase over time Number of page views Set goals & track them Picture: for-pages-key-concepts/
Promote Dont be all about yourself Promote the work of other organizations you admire Raise awareness about issues that intersect with yours For example, if you work exclusively on health care, share some information about how DOMA may affect your demographic Be one of the people Use humor Give shout outs
Advertising Advertising can help you reach the next level in effective social media Facebook advertising tool could increase traffic to your page Marketing firms with clients whove utilized Facebook ads reportedly saw an 18.5% increase in click through rates Plans are varied and relatively cheap Some only charge you for actual clicks Advertising can be hit or miss Pay close attention to your pages insights so you are able to track the performance of each ad Picture: bb0e d9f2&gclid=CIHVmuKtobkCFap7QgodlSsAyg
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