Berkshire Safe Sleeping Campaign Liz Stead Berkshire West CCG 04/08/2019

Why? There has been an identified national and local increase in the number of cases where babies have died, and unsafe sleeping practices have been a feature of the death These have sometimes occurred when Dad or other family member have been caring for the baby (often to give Mum a break) These deaths are thought to mostly be avoidable

Co-production Health partners have worked with new fathers in a number of clinical settings to find out how they received information about safe sleeping Overwhelmingly they told us that they did not have information specifically tailored to them Most Dads felt they had not had enough information about how to make sure their baby sleeps safely We asked them how they would like to have information – they told us short video was best

Raising Awareness Money sourced from NHSE to create a short video (90s full length, 30s shortened) The video will target Dads but will be relatable to anyone caring for a young infant Supported by London Irish Rugby Club who will feature in the video Video will be easy to watch but with a serious message

Next steps Our filming date is arranged – production of the finished video is anticipated by middle of July The video will be widely circulated to all organisations and can be used anywhere We will have a website landing page with links to appropriate websites

Thanks to… Berkshire West and Berkshire East CCGs Royal Berkshire NHS Foundation Trust Frimley Health NHS Trust Berkshire Healthcare NHS Foundation Trust NHS Creative Bracknell Forest Council and LSCB