Communications Chapter 15

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Presentation transcript:

Communications Chapter 15 Hospitality Management Strategies ©2005 Pearson Education, Inc. By R.A. Nykiel Upper Saddle River, N.J. 07458

HMS - Strategies  Communications Strategy  Crisis Management Strategy  Risk Management Strategy  Change Model  Hospitality Management Strategies ©2005 Pearson Education, Inc. By R.A. Nykiel Upper Saddle River, N.J. 07458

HMS - Communications Strategies Aimed at “all” target markets. Hospitality Management Strategies ©2005 Pearson Education, Inc. By R.A. Nykiel Upper Saddle River, N.J. 07458

HMS - Communications Strategies Awareness (attention) Attitude (influence) Action (desired behavior) Action 2 (motion/consumption) Hospitality Management Strategies ©2005 Pearson Education, Inc. By R.A. Nykiel Upper Saddle River, N.J. 07458

HMS - Communications Strategies Purchase/consume Stimulate (referrals, trial, etc.) News announcement Influence (all constituencies) Convey social responsibility (citizenship) Manage a situation (crisis) Hospitality Management Strategies ©2005 Pearson Education, Inc. By R.A. Nykiel Upper Saddle River, N.J. 07458

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