How is Culture transmitted to the next generation? Objectives: To be able to describe three ways that society ensures people conform to norms and values. 1. Role Modelling and Imitation 2. Informal and Formal Social Control 3. Positive and Negative Sanctions

Role Modelling and Imitation Behaviour in certain situations e.g table manners Gender Roles e.g how to be feminine/masculine Cultural Identity e.g How to dress THIS IS NOT ALWAYS POSITIVE FOR SOCIETY http://www.youtube.com/watch?v=7d4gmdl3z NQ&NR=1

Informal Social control Family Peers The media People who deviate from the norms and values of their culture may be subject to informal social control like being grounded, parents getting cross, peers ignoring them or leaving them out. The media influences how approving or disapproving we are of certain behaviours.

Formal Social Control Police Courts School staff Managers in the workplace Religious institutions Any agent who has authorisation If people break written rules or codes such as the law they will be subject to formal controls such as arrest, prison, discipline etc

Thinking ! What or who would you be most afraid of if you were caught stealing a CD from a shop ?

SANCTIONS Positive Sanctions are used to reward behaviour which is desirable How might you be rewarded formally or informally for Being a good student Saving someone who is drowning Doing well at sports Getting a cool outfit

Sanctions Negative sanctions are used to punish behaviour which is undesirable How might someone be punished formally or informally for the following:- Starting up a brothel in a quiet neighbourhood Dropping the ball in a game of cricket Taking drugs Wearing unfashionable clothes

Activity Complete activity in handouts