Hotel ratings in Bhutan. High quality image seeked

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Hotel ratings in Bhutan. High quality image seeked TIA – 16.10.2012 Hotel ratings in Bhutan. High quality image seeked Elodie & Gabrielle, 703_e

Bhutan

Bhutan today 123 hotels in total 8 *****, 7 ****, 54 **, 19* 2010 : Obligation for 1 and 2 stars hotels to upgrade to 3 stars before the end of 2012

Objective Target : 100’000 tourists per year coming to Bhutan and stay in three stars or above (mandatory) Enhance Bhutan’s hospitality image Reach more high-end tourists ($$)

Issues Bank loans Labour problems Seasonality

Conclusion More high-end tourists but should not forget to think LOCAL Impact on less wealthy tourists?