Masculinity in the Media

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Presentation transcript:

Masculinity in the Media Media’s View on “What a Man is”

Men in Ads Males, when depicted in ads alone, appear as strong and cultured

Studies Show... The report by Children Now entitled Boys to Men: Media Messages About Masculinity, 1999, found that: Male characters are more often associated with the public sphere of work, rather than the private sphere of the home, Issues and problems related to work are more significant than personal issues

Tough and Aggressive Males are told to act tough, …hide their emotions, and …assert themselves in any way necessary

Be Ready to Fight and...

Media Trends... Dominant trends in the media’s portrayal of men reinforce and support social attitudes that link masculinity to Power Dominance Control

Never Acknowledge Weakness

Tough Guise In Tough Guise: Violence, Media and the Crisis in Masculinity, Jackson Katz and Jeremy Earp argue that the media provide an important perspective on social attitudes—and that: The media are not the cause of violent behaviour in men and boys BUT: they do portray male violence as a normal expression of masculinity BUT… Is this a LEARNED Behaviour?

What Media Emphasizes The portrayal and acceptance of men by the media as socially powerful and physically violent serve to reinforce assumptions about: How men and boys should act in society How they should treat each other How they should treat women and children

The Upside? Positive Changes? Unfortunately… not really. We are still producing sexist Ads! http://www.businessinsider.com/these-modern-ads- are-even-more-sexist-than-their-mad-men-era- counterparts-2012-4?op=1 Can you think of any Gender Equality ads, or ads that have stepped away from the “Masculine” stance? What do you think has changed about the attitudes of men towards women?