Why customers should or should not care?

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Presentation transcript:

Why customers should or should not care? Smart Grid is coming Why customers should or should not care? Marketing Executives’ Conference (MEC) - October 4, 2010

Panel Mike Sullivan - Senior Vice President, Operations, Pepco Holdings, Inc. (The Antagonist) Penni Conner - Vice President, Customer Care, NSTAR (The Defiant One) Dave Green - Executive Vice President, Customers & Markets - North America, Elster Solutions, LLC (The Convert) Lynda Ziegler - Senior Vice President, Customer Service, Southern California Edison (The Zealot)

Our Starting Point Benefits of Smart Grid Source: EcoAlign EcoPinion Survey Report - Separating Smart Grid from Smart Meters? Consumer Perceptions and Expectations of Smart Grid - Issue 8 - May 2010 - Page 8

Utility Marketing from electric lights to electric heat appliances to electric heat pumps. A History of Success!

OK - Mostly success . . .

The Challenge for Utilities Retailer of consumer products?

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