TIME SPENT BY MEDIUM AND KEY MARKET Hours:mins, Q1–Q3 2016. Q: On a typical day, roughly how many hours do you spend on/doing X? Source: GlobalWebIndex Extracted from Adstats: Global Media Consumption To click through to article, use Slide Show view

GLOBAL SHARE OF TIME SPENT BY MEDIUM % share, Q1–Q3 2016, based on 34 markets and 11:09:49 of media time per day. Q: On a typical day, roughly how many hours do you spend on/doing X? Source: GlobalWebIndex Extracted from Adstats: Global Media Consumption To click through to article, use Slide Show view

DIGITAL TIME SPENT BY MEDIUM AND KEY MARKET Hours:mins, Q1–Q3 2016. Q: On a typical day, roughly how many hours do you spend on/doing X? Source: GlobalWebIndex Extracted from Adstats: Global Media Consumption To click through to article, use Slide Show view

GLOBAL SHARE OF DIGITAL TIME SPENT BY MEDIUM % share, Q1–Q3 2016, based on 34 markets and 6:12:54 of media time per day. Source: GlobalWebIndex Extracted from Adstats: Global Media Consumption To click through to article, use Slide Show view

TIME SPENT BY MEDIUM AND AGE Hours:mins, Q1–Q3 2016, based on 34 markets. Q: On a typical day, roughly how many hours do you spend on/doing X? Source: GlobalWebIndex Extracted from Adstats: Global Media Consumption To click through to article, use Slide Show view

LINEAR TV vs. ONLINE TV No. of hours, Q1–Q3 2016, based on 34 markets. Q: On a typical day, roughly how many hours do you spend on/doing X? Source: GlobalWebIndex Extracted from Adstats: Global Media Consumption To click through to article, use Slide Show view

MULTI-SCREENING WHILE WATCHING TV % of respondents, averages across all waves conducted in each year. Based on 34 markets. Q. Which of the following devices have you used while watching TV? Source: GlobalWebIndex Extracted from Adstats: Global Media Consumption To click through to article, use Slide Show view

ONLINE ACTIVITY WHILE WATCHING TV % of internet users aged 16–64, Q1–Q3 2016. Based on 34 markets. Q. The last time you were watching TV and using the internet, which of the following did you do? Source: GlobalWebIndex Extracted from Adstats: Global Media Consumption To click through to article, use Slide Show view