ANALYZING THE AUDIENCE

ANALYZING THE AUDIENCE Good Speakers Are Audience Centered

KimAlyse Popkave, M.Ed., CMI, CPPC Instructor ANALYZING THE AUDIENCE Good Speakers Understand The Psychology Of Audiences. LCCC ENG 111 KimAlyse Popkave, M.Ed., CMI, CPPC Instructor

ANALYZING THE AUDIENCE A Speaker’s Task Is To Make This Audience Want To Hear This Speech At This Time. LCCC ENG 111 KimAlyse Popkave, M.Ed., CMI, CPPC Instructor

ANALYZING THE AUDIENCE Auditory Perception Is Always Selective. Everything A Speaker Says Is Filtered Through Each Audience Member’s Frame Of Reference. LCCC ENG 111 KimAlyse Popkave, M.Ed., CMI, CPPC Instructor

ANALYZING THE AUDIENCE Every Speech Contains Two Messages: Message Sent by Speaker Message Received By The Audience LCCC ENG 111 KimAlyse Popkave, M.Ed., CMI, CPPC Instructor

ANALYZING THE AUDIENCE Audiences Are Egocentric Pay Attention to Messages That Affect Them Directly They Take The Approach: “Why Is This Important To Me?” LCCC ENG 111 KimAlyse Popkave, M.Ed., CMI, CPPC Instructor

ANALYZING THE AUDIENCE Two Implications For Speakers: Listeners will judge a speech based upon their knowledge & beliefs. Speakers must relate their messages to an audience’s existing knowledge & beliefs LCCC ENG 111 KimAlyse Popkave, M.Ed., CMI, CPPC Instructor

ANALYZING THE AUDIENCE Demographic Audience Analysis Age Gender Racial, Ethnic, & Cultural Background Religion Group Membership LCCC ENG 111 KimAlyse Popkave, M.Ed., CMI, CPPC Instructor

ANALYZING THE AUDIENCE Situational Audience Analysis Size Physical Setting Disposition Toward The Topic Disposition Toward The Speaker Disposition Toward The Occasion LCCC ENG 111 KimAlyse Popkave, M.Ed., CMI, CPPC Instructor

ANALYZING THE AUDIENCE Ways To Get Information: Informal Inquiry Ask The Person Who Hires You. LCCC ENG 111 KimAlyse Popkave, M.Ed., CMI, CPPC Instructor

ANALYZING THE AUDIENCE Questionnaires 3 Types of Questions: Fixed-Alternative Scale Open-Ended LCCC ENG 111 KimAlyse Popkave, M.Ed., CMI, CPPC Instructor

ANALYZING THE AUDIENCE Questionnaires 4 Guidelines: Plan Carefully Use all 3 types of Questions Should be Clear & unambiguous Should Be relatively brief LCCC ENG 111 KimAlyse Popkave, M.Ed., CMI, CPPC Instructor

ANALYZING THE AUDIENCE Use Audience Analysis Information To Adapt Speech To Audience During Preparation Of The Speech LCCC ENG 111 KimAlyse Popkave, M.Ed., CMI, CPPC Instructor

ANALYZING THE AUDIENCE A Good Speaker Adapts To The Audience During The Presentation LCCC ENG 111 KimAlyse Popkave, M.Ed., CMI, CPPC Instructor