Working with Letters, Memos, and E-Mail Messages © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition
Sending Memos, E-mails, and Letters Audience Subject-matter Tone Formality Strategy © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition
Business Communication Essentials, Canadian Edition Internal Understand the organization’s mission Identify potential problems React to changes External Cultivate an impression Respond to crises Gather information © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition
Business Communication Essentials, Canadian Edition Format Differences Audience Internal External Types of messages Memos E-mails Letters © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition
Business Communication Essentials, Canadian Edition Format for Memos Memo title Headings The message © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition
Business Communication Essentials, Canadian Edition Format for E-Mails Headings Salutation The message Complimentary close (optional) Name of sender Contact information (optional) © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition
Format for Business Letters Letterhead stationery Date Inside address Salutation Subject line The message Complimentary close Signature block © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition
Improving Readability in Short Messages Vary length of sentences Shorten paragraphs © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition
Using Lists and Bullets Sequence your ideas Heighten visual impact Highlight key points Simplify complex subjects Help readers skim the text Give readers a breather © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition
Headings and Sub-Headings Types of headings Descriptive Informative Functions of headings Organization Attention Connection © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition
Improve E-Mail Readability Subject lines Easy-to-follow messages Personalized messages © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition
Observe E-Mail Etiquette Practise courtesy Send brief e-mails Compose carefully © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition
Business Communication Essentials, Canadian Edition Practise Courtesy Compose offline Know the audience Clarify time zones Avoid flaming Limit messages Respect cultures Observe schedules Prioritize e-mails © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition
Business Communication Essentials, Canadian Edition Send Brief E-Mail Narrow your scope Write short messages Rely on short sentences © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition
Business Communication Essentials, Canadian Edition Compose Carefully Reply with care Understand “cc” and “bcc” fields Choose “Reply to all” carefully Slow down Reread and edit © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition