Software and Service Provider Innovates Market Research with Cloud Technology “With Windows Azure, we can offer our customers levels of innovation, flexibility,

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Software and Service Provider Innovates Market Research with Cloud Technology “With Windows Azure, we can offer our customers levels of innovation, flexibility, and capacity that our competitors can’t, and we expect to double revenue in three to four years.” – Jeroen Noordman, Managing Director, NIPO Software WINDOWS AZURE CSV: WEBSITE: www.niposoftware.com LOCATION: Amsterdam, Netherlands ORG SIZE: 42 employees INDUSTRY: IT services—Software and services WINDOWS AZURE CSV PROFILE: NIPO Software designs and develops face-to-face, telephone, and online data collection solutions for the professional market research industry. Based in the Netherlands, NIPO Software is part of Kantar, one of the world's largest insight, information, and consultancy networks. SITUATION: NIPO Software traditionally installed its computer-assisted personal interview (CAPI) and computer-assisted web interview (CAWI) software on its customers’ on-premises servers, sent them annual updates, and worked hard to support multiple versions of its solutions. To reduce this support burden, NIPO Software wanted to switch to a software-as-a-service (SaaS) model, but quickly realized that it would be too difficult and expensive to maintain the scalable, high-performance infrastructure it needed. SOLUTION: NIPO Software used Windows Azure cloud services to build three interconnected services: Nfield CAPI to conduct interviews with smartphones or tablets; Nfield CAWI to distribute self-directed web surveys; and Nfield Manager to manage survey content and collected data. Each client runs on multitenant Windows Azure web roles that use Windows Communication Foundation to connect to a worker role that processes survey results and stores the data in Windows Azure Blob services, Windows Azure Table services, and Windows Azure SQL Database. BENEFITS: NIPO Software reduced deployment and support costs, increased agility, accelerated updates from annually to biweekly Nfield can support 100,000 web interviews, up to 20,000 face-to-face interviewers simultaneously, and more than 50 million interviews a year Used Windows Azure to offer enhanced innovation and lower total cost of ownership for customers Expects to double revenue in three to four years WINDOWS AZURE CASE STUDY