The Story Message Topic Purpose Audience Message Takeaway.

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Presentation transcript:

The Story Message Topic Purpose Audience Message Takeaway

Topic Speech #1 Business Person or Idea of Note See Topic Info Sheet

Purpose To inform? To inspire? Focus on positive! + To persuade? To entertain?

Audience Think of audience first! Who are they? What’s important to them? Use emotion! So ask yourself, who is your audience? What should you think about? Ex: age, men/women, nationality, what will they want to hear? interests?

Message goal/main point of your speech! EX: Topic: International Travel Message: When you travel internationally, you become a better global citizen. Ex: Topic: Volunteering Message: ____________

How to find your message Brainstorm! Who? What? Where? Why? When? How? Mind map Generate ideas! Focus!

What is your takeaway? A takeaway is a short phrase that helps the audience remember your message. EX: Just be you! Less is more! Catchy! Less than 10 words Easy to remember Repeat words, rhyme words, same letter REPEAT the takeaway 2X

Speech #1 Inspiring Business Person/Idea of Note Inspire Message? Takeaway? Audience: MBA students See handout

Activities Take notes 1. Creating your message ? words 2. Creating your message mind map 3. 4. 5. Takeaways 6. Your message 7. Your takeaway

HW Check blog Unit 1 p. 6 #2 #3 p. 7 #4 #5 read yellow box choose “your” businessperson!! start creating your message!