Community Center Social Media Must Dos, Should Dos, & Don’t Dos To Post or Not To Post Community Center Social Media Must Dos, Should Dos, & Don’t Dos

Must DOs

Why Get Social? The Reach 7 of 10 Americans use social media. 86% (age 18-29) 80% (30-49) Source: Pew Research Center

Must: Be Online Promote Community Center photos, videos, stories Your expertise, programs, services, people* Employees Success stories Events, fundraising Personalize Put a face on the center, people served Connect to news, current events Connect and Engage Online Photos

Must: Be in the Conversation

Must: Have Consent Forms *

Must: Have Timeliness

Must: Be Responsive to Comments on Posts

Must: Be Responsive to Messages Take “Offline” Hand off to program Follow up

Must: Engage Stakeholders I. Who is your audience for each social media platform? Talk about connecting with or promoting stakeholders who are active on social media. Have goals and key performance indicators in mind. II. What are you trying to accomplish with your social media? With images or video, engagement always much higher.

Must Plan: Themes Make It Easier to Coordinate Visions Fridays We’re Hiring Wednesdays

Must Plan: Calendar 7/11 Free Slurpee Day 7/17 World Emoji Day 7/28 World Hepatitis Day 7/31 National Avocado Day

Must Have: Operating Procedures & Policies

Example of Operating Procedures Purpose Establish guidelines and processes to manager appropriate use of social media. Overview “On-duty” agency-related use of social media is authorized by Chief or designee. Use of social media “off duty” is considered problematic if it affect or interferes with work and work environment. Unauthorized use is for progressive disciplinary action.

Example Cont’d. On-duty work-related use of social media is allowable provided it does not interfere with work. Off-duty use of social media must not violate HIPAA or other privacy/security regulation. Respect the agency, the people served, the board, vendors, employees, contractors, and volunteers

Must Post: Rules of Engagement

Must Post: Rules of Engagement

Automated Responses

Automated Responses Cont’d

Must: Be Careful of Copyright Infringement When to think copyright Images Brands Copy/paste When in doubt Share, double check or don’t use

Should Dos

Should: Address Current Events Anthony Bourdain

Should: Measure & Track What Is Working What Is Not

Should Cont’d Use Toolkits (see below) Post news releases, events Recycle, reuse content

Should: Tag Community Partners

Should: Share Community Partners

Should: Actively Encourage and Recognize Employees

Should: Mix Up the Types of Posts Job Postings Employee Engagement Personal Stories

Should: Address Negative Comments and Messages, Too Complaint About the “R-Word”

Should: Address Negative Comments and Messages, Too Agency Vehicle Parked Illegally

Merging Pages or Separating Pages?

Top 10 Tips Tone: Professional Be clear, no jargon Post regularly and include mix of photo, video, graphics, shares Tag people/partners/pages and use hashtag Be concise (140 characters) Include links for more info Don’t simply like a post Don’t autolink accounts Be timely, don’t overthink Proofread

Good Facebook Post Also Includes Highlights work on a mostly personal page Personal perspective Photos and/or Videos A Call to Action: “We are hiring! Share with friends.”

Well-Composed Tweet Encourage people to highlight event/news Includes photo (happy people AND a marketing information, i.e. sign) Explains reason for photo/event Provides commentary Uses popular hashtag Tags @ (Could have tagged @HISD_Supe)

Instagram Tips Nicely composed photo Show and tag people Use popular hashtags Tie in other references

Common Excuse: No Time Create “lists” in Twitter to organize people you follow by topic. Use Tweetdeck or Hootsuite to view lists and schedule tweets. Schedule posts. Schedule time to check daily, weekly.

Don’t Dos

Facebook Live Can’t have copyright music in background or it will be deleted

Do Not Share Protected Health Information

Join the Conversation Conversations are happening online about you… Join in Engage Learn Measure Spread the word “Play”

Thank You Questions? Catherine Carlton Catherine.Carlton@mhmrtc.org My Health My Resources online: Connect with us facebook.com/mhmrtarrant mhmr_tarrant mhmrtarrant