CXO Perspective on Architects Anand Ramakrishnan Vice President, Satyam Computer Services Limited

What is the most difficult thing in the world? My Favourite Question What is the most difficult thing in the world? Make your boss smile today? Enjoy airport check-in/security check? Enjoy driving in Bangalore? Win the war in Iraq? More options in next slide

Pushing an elephant into backseat of car?

How about a pregnant elephant??

Agenda CEO Goals and Priorities CIO Goals and Priorities Architect’s Alignment with CXO – Relationship across all levels.

CEO Goals and Priorities Traditional Measures: Revenue growth, profitability, customer satisfaction, market share, risk… 2006 and Beyond Survey Summary* Overseas markets more attractive, specifically emerging markets Understanding local customer needs is a challenge Global sourcing will improve performance as well as margins Topline expectations is good Technology investments continue with more scrutiny Cost control remains crucial. * Source: The Economist Intelligence Unit 2006

What are your organization's global annual revenues in US dollars? (% Respondents) $500m or less 49 $500m to $1bn 11 $1bn to $5bn 15 $5bn to $10bn 6 $10bn or more 19

What are your company’s strategic priorities for the next three years? 53 Increasing our market share 50 Increasing our revenue 41 Lowering our cost base 36 Changing our market positioning and or/ customer base 26 Changing our corporate organization and culture 20 Changing our business model 19 Changing our product/ service lines 19 More efficient project management 1 Other

What are your company’s operational priorities for the next three years? 49 Improved sales and marketing 43 More successful customer relationship management 26 Better quality of products and services 25 Improved knowledge management 25 Better recruitment, development and management of employees 22 Improved R&D and new product/ service development processes Better financial management – 14 Upgrade international controls and risk management – 14 Improved production processes – 11 Other - 1 18 Enhanced back-office systems and networks 17 More efficient supply-chain management 16 Easier collaboration with partners and suppliers

In which areas of the business do you expect to see the greatest benefits from investment in technology over the next three years? 39 More successful customer relationship management 34 Improved sales and marketing 33 Improved knowledge management 31 Better quality of products and services 27 Enhanced back-office systems and networks 17 Easter collaboration with partners and suppliers Better financial management – 15 Improved production process – 14 More efficient project management – 10 Other - 1 17 More efficient supply-chain management 16 Improved R&D/ new product development processes 16 Upgraded internal control and risk management

Please state whether you agree or disagree with the following statements about the adoption and use of technology in your organization over the next three years Strongly agree Agree Neutral Disagree Strongly disagree 11 34 31 21 4 We will invest more in technology than people over the next three years 3 26 24 39 8 We will focus on maintaining and upgrading legacy technologies rather than adopting new technologies 28 52 15 5 1 Technology will be critical to our ability to meet our strategic goals 3 15 18 43 21 Technology is not a source of competitive advantage for our organisation 7 41 26 23 3 Technology helps us to reduce costs more than it does to increase revenue 4 24 31 40 7 Our adoption of new technologies will be in response to the requirements of our key customers rather than through our own initiatives

CIO Goals & Priorities Traditional measures: Cost, risk, business value, governance. Survey 2007* IT Budgets pretty much remain: 7.4% of revenue 58% of budget for non-discretionary items 64% of CIO say IT to proactively envision business possibilities driven by technology 43% of business initiatives termed ‘Innovation’ driven by IT. 85% of CIO outsource some % of IT Labor. 25% working on SOA, 12% will do this year; 35% say NO to SOA. SOA spells $$$ too. * CIO Magazine

Architect Relationship with CXO Talk business – Work technology

Architect’s Alignment to CXO – Relate these to survey.. Overriding SOA Thinking everywhere ERP+, BI+ CRM+, MDM, CDI: New Revenue Streams - Technology Innovation (Songcatcher?) Edge enablement – Mobile multi channel experience Enterprise Search Collaboration – Messaging Technologies Leveraging Vista/Office 07 Virtualization: At all levels Legacy system renewals & enhancements UI Revolution? Web 2.0 Identity Management Convergence, V/VOIP – Skype? Methodologies, security, costs & governance

Talk Business – Work Technology Key takeaway Alignment is Critical Means Talk Business – Work Technology Thank You!