Communication Initiatives for NHMCCD

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Presentation transcript:

Communication Initiatives for NHMCCD The Marketing Council April 13, 2007

Star Newsletter: 6 pages Mails to 700,000 homes Page content: News (explain need, growth) Workforce / SBDC / Entrepreneurs Partnerships ALL Mails July, October

NHMCCD@Work: Goal: Grow awareness and enrollment of the district’s workforce programs, employee training opportunities & SBDC services Target Audiences: Mid- and small business owners Corporate trainers

NHMCCD@Work: Specifications: Distributes by e-mail Brings readers to server for additional information & links Distributes monthly at first Is sent early Monday a.m.

NHMCCD@Work: Content: Helpful tips, trends, news alerts important to audience Workforce or corporate training courses, opportunities Successful client company, business leader or entrepreneur SBDC news

NHMCCD@Work: Interactivity: Bring reader to site to access additional information and sign up for services, courses, promotions Build a customized distribution list as articles are “passed around” Incentives to “subscribe” may include a free workshop or gift

NHMCCD@Work: Timeline: First distribution: May 2007 Monthly through September If successful: Bi-monthly or weekly thereafter Other e-Newsletters to follow (Distance Learning)