Nhat Nguyen Jeff Andrews Anant Pandey Zachary Rubel Tyre Wilson WATERisLIFE Nhat Nguyen Jeff Andrews Anant Pandey Zachary Rubel Tyre Wilson

Our Mission Statement WATERisLIFE’s mission is to provide clean water, sanitation, and hygiene programs. Saving Lives. Transforming Communities

Company Background Found in 2009 by Ken Surritte Non-Profit Organization 3 major product offered Newcomer in industry, but have already made huge advances

Facts and Goals 780 million people without proper drinking water Child death from diarrhea every 21 seconds 1.5 million deaths per year Aims to be the leading company in water filtration services Long-term goal is to eliminate the world’s water shortage problem completely

Industry Analysis Global industry Growing market 60% of all activities are from top 5 companies WATERisLIFE

Doesn’t offer products, only charitable donations Strengths Weaknesses WATER.ORG Celebrity Endorsement Heavily funded and experienced Most known of all water charities Doesn’t offer products, only charitable donations Faces fierce competition from product offering companies LifeStraw Direct competitor to WiL’s straw Largest consumer base Only offers one product, the LifeStraw Heavily dependent on sales of one product CHARITY:WATER Financially backed by private companies 100% of donations are given to charities, no overhead Doesn’t offer products Potential for funders to back out

Customer Analysis Problem Recognition Awareness of water problem in large parts of the world Self compelled to make a difference by donating to charitable organizations Willingness to make donations and buy products to make a difference Information Search Possible companies that offers charitable services News articles and blogs on which charitable water company makes the biggest difference Social media and advertisements play a large part in swaying consumer decision Alternative Evaluation Does other charitable organization donate larger percentage of my donation? Are other company’s product more sustainable? Does it create a bigger difference than this company? Purchase Decision No promotions or deals, just products that makes a difference. Online only retailer, has to buy in bulk. Multitude of product SKUs to choose from, from inexpensive straws to large scale water filtration pump Post-Purchase Behavior Consumer feels good that they are making a difference in the fight against water scarcity crisis Will persuade consumer to donate more because of ease and the effect it has on the human psyche.

SWOT Analysis Strengths Weaknesses Opportunities Threats Cheap and portable The Straw filter is able to be distributed to many locations in short amount of time Board members are respected members of the healthcare community Sponsorship from well respected organizations like WWF, UN, and UNICEF Technology is patented and well engineered to last for decades Team of highly sought after scientists working on improvements and advances. Weaknesses Relatively new company that will face many challenges like infrastructure and resource management. Getting the public to acknowledge that water crisis is a real epidemic in large parts of the world. Getting financial backing from large investing firms like Morgan Stanley or Goldman Sachs. Public not able to see if products are durable or not, because it's not sold to the public. Opportunities Changes in how people view the poor and more public recognition on the epidemic that is unsanitary drinking water. More public acknowledgment means more funding and more people willing to invest in this company. Changes in technology that will make water filtration cheaper and more efficient. Threats Less public acknowledgement of clean drinking water problem. Less funding from investors and venture funds More reliable and cheaper way to make drinking water available to communities. Mass migration out of communities where clean drinking water is not available.

Market-Product Focus Segmentations Targeting Positioning Third world communities Extremely impoverished communities Top 4: Haiti, Ghana, Kenya, and India All segments are attractive Boundless opportunities in most third world countries Product must be beneficial and inexpensive Product must be durable and long-lasting, with minimal upkeep Segmentations Targeting Positioning

Product Strategy Growing Period Little Direct Competition Low Cost Allows for More Donators Social Media

Distribution Strategy The overall distribution strategy is very simple as the end product is delivered by the WiL volunteers. This insures that their products are delivered to right places at the right times. Final Destination affects channel choice Need-Basis Forward Integration

Price Strategy Cost to function is outstanding Cheap to make and sell, while providing huge benefits Will try to remain as donation based as possible Not profit or sale oriented No set price or goal price, since we are a non-profit

Promotion Strategy Word of mouth and positive feedback Social media and news articles Consumer’s desire to make a difference in the world. Informative advertisements that appeals to the humanity and generosity in consumers

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