To let more people know SDG SDG Game To let more people know SDG PRESENTED BY Ashish Clara Poney 2017 预览及使用此模板前先下载英文Segoe Script、中文新蒂小丸子小学版字体，预览效果会更加美观！

1 What is the solution?

First Strategy Online Communities Campaigns Digital Marketing

Second Strategy Physical Product Educational and Challenging Cheap units/parts Traditional games combine with technologies Physical Product

2 Assignment and plan

Mechanism to improve the problem Attracted→widespread Attracted→realize→responsible→take action User experience Interesting and rich content; Challenging；competition；interaction sense of achievement; educational Who has to do what Investors; funds Our team: design the rules Marketing staff. Governments, Schools; IOs, NGOs; cooperate to implement Potential partners UNOG(Perception Change Project), UNESCO; SDG games; SDG quiz; storytelling risks Time consuming; costly; inadequate popularity Does not work well Supportive ones Environmentalists; charity institutions; NGOs; IOs; social enterprises,schools Opposed ones ……

Plan for the following 4 weeks 4th week Elaborate rule design seek for collaboration with partners and NGOs 3rd week Interview ; research; user preference Online: create social media pages and bring & engage audience 6th week Prepare for Beijing week Test and continue to revise Campaigns/webinar/Surveys 5th week Pre-test and revise our design Ask for advice from potential users Marketing of sdginprogress.com

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