Campaign Craft: Fundraising Strategy Daniel Shea Chapter Ten

Campaign Budget Campaign Fundraising When building a budget and a corresponding fundraising plan for a campaign, it is important to consider the following: Why Individuals Give Why Groups Give Why they do NOT give

Campaign Budget Why Individuals Give Individuals will give for a variety of reasons, including: They are asked They have a personal connection to the candidate They have a political connection to the candidate Ideological reasons They are a Party Activist or Partisan They want to reward the candidate (or punish/oppose their opponent) Habit Loyalty “the request for money activates some generalized, even vague, feeling of loyalty or sympathy, whether for the cause or the solicitor.” (Sorauf, 1988)

Campaign Budget Why Individuals Give Groups will give for a variety of reasons, including: To promote policy To gain access (protect incumbents. maintain relationships) To punish/oppose an incumbent Ideological reasons

Campaign Budget Why Individuals Give It is also often clear why individuals or groups do NOT give: They were NOT asked Were NOT asked to give a specific amount

Campaign Budget Fundraising Strategy and Tactics In Shea’s analysis, there are four main features to a fundraising plan: 1. The amount of money that is needed 2. When it is needed 3. Potential Sources 4. Fundraising Tactics

Campaign Budget Fundraising Strategy and Tactics: Sources of Money Sources of money, particularly “seed money” to get a campaign started are often the same for many candidates. They include: Family Friends Colleagues Professional/Business associates Political Parties PACs

Campaign Budget Campaign Fundraising Strategy and Tactics Personal Solicitations PAC and Interest Group Solicitation Direct Mail Events Big and Small Telemarketing