Alvarado High School, Mrs. Shea AVPRIN

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Presentation transcript:

Alvarado High School, Mrs. Shea AVPRIN TV Commercial Project Alvarado High School, Mrs. Shea AVPRIN

TV Commercials Audio/Visual presentations that try to convince or entice you to purchase something, believe in something, or do something. Use actors to tell a short story Use pictures with voiceovers Combination of the top two Few are animated Commercial series genre more popular today Some encourage the competitive spirit between opposing companies

TV Commercial Examples Professional Examples E-Trade Commercial http://www.youtube.com/watch?v=kBDQ76rQb6A Nike http://www.youtube.com/watch?v=rHHMaiNyztk Free Credit Report http://www.youtube.com/watch?v=h47kQuAOvUs&feature=channel_page Sonic Commercial http://www.youtube.com/watch?v=hjHoxSKqE0M&feature=related Geico – Somebody’s Watching Me http://www.youtube.com/watch?v=oMoLzKBMJ38 Apple Mac Commercial http://www.youtube.com/watch?v=VuqZ8AqmLPY Microsoft – I’m a PC http://www.youtube.com/watch?v=Rhre2C4THT4

Project - Topics Pick a Topic for Your Commercial Merchandise: anything you can buy that’s appropriate for school Event: convincing someone to go to something; tickets to a concert, sporting event, museum, etc.

Project - Parameters Commercial Planning Commercial Production Get in group of three Choose a topic Choose a commercial format Fill out a planning layout Write the script Commercial Production Film Pictures Props No longer than two min. and at least one min.

Commercials - Content Slogan Logistics Why is it the best? Nike: Just Do It! Burger King: Have It Your Way Jingle is optional Logistics Cost Distributors Why is it the best? Solid reasons, examples

Project – Grading Guidelines Commercial Script: entertaining, clear, easily understood – 60% of Grade Video Work: Still (not shaky), focuses on key places, things, objects, etc. – 20% of Grade Fluidity: Progression of commercial elements are smooth and always point to the main idea of the commercial – 10% of Grade Commercial Affect: Achieves the goal of convincing people to buy or believe what’s being sold – 10% of Grade

Project – Skills Gained Acquire the skills of persuasion Combine ideas in a neat package Use a video camera to capture essential footage Use music/effects to emphasize and support message