is for everybody .
Why YouTube ? It’s easy It’s free It’s effective It’s a great way to tell a story
When to YouTube Allows you to visually tell a story Encourages user interaction Reach is significant - can go viral Media use (no more B roll) Allows use of existing agency website to assist with additional background information
When not to YouTube To show the winner of “Best decorated cubicle for the holidays” Just because the other directors are doing it Blabbing is bad – have a reason and purpose
Photo with words
Other considerations Production is key Policy Captions and transcripts Comments Be sure you’re using the right tool for the message
Want to know more? Email: communications@dis.wa.gov