Greater Cincinnati Autonomous/Connected Vehicles & Smart Infrastructure Survey Results

Participation Overview Time Frame Nov. 2018 – May 2019 Participants 1,051 Data Points 20,028 Emails Collected 293 Social Media Reach 89,000+

Email Promotion Sent to: OKI Board of Directors ICC Freight Contacts Regional Planning Forum Bright 74 Contacts KY 536 Contacts Boone County Transportation Plan Contacts 2040 Plan Contacts General OKI Contacts

Facebook Promotion People Reached: 89,944 Link Clicks: 1,745 Comments, Likes, Shares: 310 Public is more negative in the comments than on the actual survey.

Targeted Facebook Approach

Targeted Facebook Approach Previous OKI surveys, responses mainly from the Urban Core Using Facebook targeted areas around and outside I-275 loop 473 of 1,051 participants came from these targeted areas.

Key Findings Interacting w/ Bike & Ped Greatest Concern Familiarity Changes Perception Fewer Crashes Greatest Benefit Interacting w/ Bike & Ped Greatest Concern Safety Greatest Benefit 50%+ are interested in having some form of autonomy.

Full Results

What is your general opinion regarding autonomous/connected vehicles? Segmentation Comparison – Familiar V.S. Not Familiar What is your general opinion regarding autonomous/connected vehicles?

Segmentation Comparison - Familiar V.S. Not Familiar cont. If the cost is reasonable, how interested would you be in having this technology on a vehicle YOU DRIVE?

Segmentation Comparison - Familiar V.S. Not Familiar cont. If the cost is reasonable, how interested would you be in having this technology on a vehicle that DRIVES YOU?

What is your general opinion regarding autonomous/connected vehicles? Segmentation Comparison – Core V.S. Non-Core What is your general opinion regarding autonomous/connected vehicles?

Segmentation Comparison - Core V.S. Non-Core cont. If the cost is reasonable, how interested would you be in having this technology on a vehicle YOU DRIVE?

Segmentation Comparison - Core V.S. Non-Core cont. If the cost is reasonable, how interested would you be in having this technology on a vehicle that DRIVES YOU?

What is your general opinion regarding autonomous/connected vehicles? National Comparison – University of Michigan Study What is your general opinion regarding autonomous/connected vehicles?

National Study OKI Fewer Crashes Most Likely Benefit Interacting w/ Bike & Ped Greatest Concern Emergency Response Most Likely Benefit Equipment Failure Greatest Concern Safety Greatest Priority 50%+ are interested in having some form of autonomy. Safety Greatest Priority 50%+ are interested in having some form of autonomy.

Re-use elements of survey in 2050 Plan Public Outreach What’s Next? 2050 Plan Re-use elements of survey in 2050 Plan Public Outreach