NDPHS EG Alcohol and Substance Abuse Murmansk 3-4 April 2014 8.7.2019 Marjatta.Montonen@thl.fi

Trends in total alcohol consumption and harms Age-standardised liver disease mortality (per 100 000), assaults (per 1000) and total consumption (L 100 % alcohol per capita 1969–2011 Major revisions of the Finnish Alcohol Act in 1932, 1969, 1994 all had the effect of increasing the availability of alcoholic beverages. In 2004 the affordability of alcoholic beverages increased due to a 33% tax reduction and due to increased opportunities to purchase cheap alcohol from abroad. Assaults Liver disease Total consumption 8.7.2019 THL

Revamp of Alcohol Act in preparation in 2014 The pillars will remain in place: Government monopoly on retail sale of beverages above 4,7 % abv License required for production, importe, whoselsale, retail, serving Minimum age 18 years, except 20 years for retailed spirits Fermented beverages up to 4,7% abv sold in grocery stores, kiosks and petrol stations Small breweries and farm wine producers allowed to sell products (up to 4,7% and 13% respectively) to consumers in their own premises Internet purchases are possible providing excise duty is paid and selling and delivery are separeted Advertising for spirits is prohibited but allowed for beverages under 22% abv; from 2008 on TV only after 21:00, in cinema ony in X-rated films, no volume discounts, no advertising for happy hours 8.7.2019 Marjatta.Montonen@thl.fi

Esityksen nimi / Tekijä Further restrictions on alcohol advertising already enacted in February 2014 TV watershed pushed to 22:00 h Ban on outdoor advertising Except sports and cultural events Restrictions affecting social media: not allowed in alcohol advertising Games, lotteries, contests – e.g. apps in tablets, mobile phones, product placement in video games, ”like us on FB and win…” etc Any consumer-produced content meant to be shared through information networking services – i.e. no intentional use of viral tactics Will remain allowed: ”standard” brand advertising in web producerrs’ web sites, private fan web sites, FB pages so long no money is involved 8.7.2019 Esityksen nimi / Tekijä

Esityksen nimi / Tekijä What may change Bill to revamp Alcohol Act being prepared by the Ministry of Health Reducing availability of alcoholic beverages through grocery stores and serving establishments shorter hours for alcohol sale in grocery stores etc shorter hours for serving alcoholic beverages Self-monitoring of adherence to rules in selling and serving to be required by law Taking into account local community views in licensing decisions Less licensing bureaucracy for economic operators Further options for discussion: lowering the content of easily accessible drinks to 3,5% In addition, action across other policies needed: excise duties, travellers’ imports, public disorder, drink driving 8.7.2019 Esityksen nimi / Tekijä