Making the best use of pro bono help Part 4 Mop-up & feedback

Understand responsibilities Receiver responsibility: Be clear what you are asking for and why Ask for it properly and respectfully Know your own organisation and tie it back to what it needs Targeted v blanket approach Resist urge to take what is given or for the sake of being offered Pick your wins See it as an equal relationship – the giver benefits too remember! Communicate your appreciation and the positive impacts of the support Giver responsibility: Respond to the brief effectively Establish the benefits of participating and supporting Resist killing with kindness – listen! Tailor support to their needs Ensure same level of quality and professionalism Allow for change and learning Evaluate benefits and impacts See it as an equal relationship – there are many business benefits to providing support Be clear on the business benefit not just the PR opportunity

Golden Rules It’s a 2-way relationship with mutual benefits on both sides There is a clear purpose and structure for activity Sharing takes place – lessons learned, skills, experience, appreciation Support needs to be tailored to the giver and receiver There is regular dialogue, feedback and change Support is treated with same respect, management and professionalism as paid support Galvanise support around an issue not just a need or problem

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