American Association of Colleges for Teacher Education (AACTE) Membership Benefits: The Keys to Recruitment, Engagement, and Retention Meghan Grenda, MPP AACTE Director of Membership

Why Focus on Membership Benefits?

Membership Challenges Other Organizations are Facing Figure 1. 2018 Membership Marketing Benchmarking Report. Adapted from Marketing General Incorporated,  retrieved from http://www.marketinggeneral.com/knowledge-bank/reports/. Copyright 2018 by Marketing General Incorporated.

Solution: The Membership Lifecycle Recruit Engage Retain

Membership Benefits “Must-Haves” Who your State Chapter is Complete benefits listing Cost savings of membership How to make the most of your membership Social media channels Contact information

What Benefits Does Your State Chapter Offer? Conferences & Events? Member Discounts? Leadership and/or Volunteer Positions? Professional Development Resources – Job Board, Webinars, E-Newsletters? What Else?

Utilizing Your Benefits: Recruitment Identify your audience Describe how you help your members succeed “Be a partner in your success” “Our state chapter helps you stay current by serving as a resource for information, news, and trends related to the profession.” Collect prospect information Utilize a chapter resource Google forms Invite prospects to become members Sample member invitation note Provide your contact information

Utilizing Your Benefits: Engagement Membership benefits overview Complete list of benefits Events, webinars, or trainings offered Professional development resources – Job board, e-newsletters, membership directory, etc. Member testimonial How to make the most of your membership Social media Welcome email Personalized greeting & thank you Upcoming dates to remember Link to complete list of membership benefits Logistical information

Utilizing Your Benefits: Retention Communicate ROI Complimentary subscriptions Member vs. non-member pricing Individual vs. institutional membership Communicate renewal process – and give advance notice Expiration date and membership dues rate Payment options Membership terms (calendar year vs. anniversary date) Renewal process Invoice Renewal notification

AACTE Director of Membership Questions? Meghan Grenda AACTE Director of Membership mgrenda@aacte.org