Transforming the intersection of Marketing & Technology By Mayur

My Daughter Online Shopper Age 3 Years Montessori School Favorite Gadget – iPhone Favorite Mobile App - Gilt Our world today

@courtesy Scott Brinker; chiefmartec.com

We dont believe in digital marketing. We believe in marketing in a digital world Clive Sirkin, CMO of Kimberly Clark

And this world is exploding with disruption

D I S R U P T O R

You miss 100% of shots you dont take -Wayne Gretzky

@courtesy

New way to diagnose human body using smart phone

The new wearable technology now in CLOTHING lines

Online ; Offline – difference?

Sun Dial QR Code – Redefine Experience

13 Unprecedented scale of Scott Brinker; chiefmartec.com

14 Unprecedented speed of Scott Brinker; chiefmartec.com

The consumer is right at the center of it all

CONSUMER RETAILERS BRANDS Era of the Brands & Advertisers CONSUMER BRANDS RETAILERS BRANDS RETAILERS CONSUMER TODAY - Era of the Connected Consumer Era of the Retail Disruption

So, What Really Happened

The bar has been removed!!!

What does all this mean for the brands & marketers

technology changes exponentially organizations change logarithmically technology management is deciding which changes are adopted ? Scott Brinker; chiefmartec.com #1

#2 An unwired fragmented ecosystem

#3 Organizational silos & fragmented operating model

Finance Sales MediaeCommerce Coupons & Loyalty Mobile Marketing Technology

The problem is that too many companies are essentially showing their organizational chart to consumers Bob Lord & Ray Velez, Razorfish

Well great, now how do we fix it?

drive C O N V E R G E N C E

wiring = data + API + cloud #1 Convergence in data & technology ecosystem connected experiences technology consolidation marketing operating system

#2 Convergence in skills technology creativestrategymarketing mediafinance ?

#3 Organizational Convergence Marketing Technology

#3 Organizational Convergence Marketing Technology NOT ENOUGH ANYMORE THE FAMOUS GARTNER QUOTE

#3 Organizational Convergence Marketing Technology Sales Strategy Sales Strategy Media Finance Media Finance

#3 Organizational Convergence Marketing Technology Sales Strategy Sales Strategy Media Finance Media Finance this is where the consumer touches the brand

Easier said than done; but then again, WHO said Marketing was easy

Reach me at: Blog: inspiremartech.com Thank You Mayur Gupta Global Head, Marketing Kimberly Clark