CUSTOMER BASED MARKETING. The logical starting point is to understand how logistical competency contributes to marketing performance. Firms guided by.

Slides:

Advertisements

Similar presentations

Design of Goods and Services

Advertisements

Competing For Advantage Part III – Creating Competitive Advantage Chapter 6 – Competitive Rivalry and Competitive Dynamics.

Designing a Marketing Plan Appendix A. Overview of Report Executive Summary Executive Summary Company Description Company Description Strategic Focus.

PowerPoint Presentation by Charlie Cook Gordon Walker McGraw-Hill/Irwin Copyright © 2004 McGraw Hill Companies, Inc. All rights reserved. Chapter 6 Vertical.

1 Strategic Management: Concepts and Cases Part II: Strategic Actions: Strategy Formulation Chapter 5: Competitive Rivalry and Competitive Dynamics.

Strategic Management: Concepts and Cases

Managing Strategy and Strategic Planning

Supply Chain Logistics Management

Business-Level Strategy: Creating and Sustaining Competitive Advantages Chapter Five Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin.

McGraw-Hill/Irwin ©2009 The McGraw-Hill Companies, All Rights Reserved Marketing Concept, Customer Needs, American Marketing Association, Customers, Employees,

Slack, Chambers and Johnston, Operations Management 5 th Edition © Nigel Slack, Stuart Chambers, and Robert Johnston 2007 Chapter 3 Operations strategy.

Diversification Strategy Introduction: The Basic Issues The Trend over Time Motives for Diversification - Growth and Risk Reduction - Shareholder Value:

Marketing Mix GCSE Business Studies. Marketing Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements.

TM -1 Technology Management & Competitive Advantage Jason C. H. Chen, Ph.D. Professor of MIS School of Business Administration Gonzaga University Spokane,

INTERNATIONAL BUSINESS TODAY Meeting the Needs and Challenges of.

DEVELOPING STRATEGIES FOR COMPETITIVE ADVANTAGE Session 8 Diversification Strategy Session 8 Diversification Strategy 1.

CISB444 - Strategic Information Systems Planning

Modern Competitive Strategy 3 rd Edition Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reservedMcGraw-Hill/Irwin.

Copyright © 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

Copyright © 2008 The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin Strategic Management: Text and Cases, 4e 5 Business-Level Strategy.

Developing Marketing Strategies and Plans

UNIT 2: THE CONCEPT OF STRATEGY

Factors that Contribute to the Selection of Products/Services in Small Business.

Chapter 5 Strategies in Action

Lecture 12 Strategies in Action. Lecture Outline Long-Term Objectives Types of Strategies Integration Strategies.

Supply Chain Performance COSC 643 Sungchul Hong. Competitive and Supply Chain Strategies A company’s competitive strategy defines the set of customer.

Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin CHAPTER 3: Customer Relationship Management.

Alternative strategies. Vision & Mission and Objectives Strategy Formulation Internal evaluation External evaluation Generic Alternative Strategies Strategy.

Industry Analysis Entrepreneurship Business Plan.

Question #3: WHY IS IT NECESSARY TO PERFORM AN EXTERNAL AND INTERNAL ANALYSIS BEFORE THE FIRM CAN IDENTIFY ITS TRUE CORE COMPETENCIES? Group #2: M981Y207:

Hospitality Sales and Marketing Situational Selling Chapter six 1.

1Erdal Nebol PART 3 CUSTOMER ACCOMMODATION & MARKET DISTRIBUTION.

Management, 7e Schermerhorn Chapter 8 Prepared by Michael K. McCuddy Valparaiso University John Wiley & Sons, Inc.

CUSTOMER SERVICE l Providing customers with timely and accurate product delivery which constitutes the driving force in establishing logistical performance.

Alternative strategies. Vision & Mission and Objectives Strategy Formulation Internal evaluation External evaluation Generic Alternative Strategies Strategy.

By Dinesh Bajracharya Nepal Strategic roles of Information system.

Business Level- Strategy: Creating and Sustaining Competitive Advantages Chapter Five McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill Companies,

1 Pertemuan Keduapuluhtiga Marketing Strategies for Mature and Declining Markets.

What is a Market? QCC’s:: 56. Objective Identify and Define Market, Marketing Concept, Industrial Market, Consumer Market, Market Share and Market Growth.

Guidelines for Forward/ Integration – 1) Present distributors are expensive, unreliable, or incapable of meeting firm’s needs 2) Availability of quality.

The Supply Chain Management Guide 8. Customer Service.

Industry Evolution and Strategic Change. No company ever stops changing … each new generation must meet changes- in the automotive market, in the general.

Marketing Strategy Planning Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved.

BUSI 406 PRINCIPLES OF MARKETING: MARKETING STRATEGY PLANNING CHAPTER 2.

Part 2 Developing the Marketing Channel. Chapter 5: Marketing Channel Strategy 5 The broad principles by which the firm expects to achieve its distribution.

Sustaining Product Sales Chapter 30. The product life cycle The concept of product positioning The purpose of category management Ch 30.2 Sustaining Product.

© 2012 South-Western, a part of Cengage Learning Business-Level Strategy and Competitive Positioning Chapter 5 Essentials of Strategic Management, 3/e.

STRATEGIC MARKETING Dr. Arivalan Ramaiyah B.Econs Hons. (UUM), MBA, (UK), DBA (Phil).

PRODUCT STRATEGY Product Bundle of physical, service, and symbolic attributes designed to satisfy buyers’ wants. Classifying Goods and Services Classifying.

McGraw-Hill/Irwin Copyright © 2005 by The McGraw-Hill Companies, Inc. All rights reserved.5 Strategic Management Business Level Strategy: Creating and.

Intensive Strategies and Diversification Strategies Mei Duan Jennifer.

Customer Accommodation

Management and How Does

Product life cycle.

We Can See That….

Strategic Management: Possible Strategies (Generic, but different)

Diversification Strategy

MGT 498 TUTORIAL Education for Service--mgt498tutorial.com.

Sustaining Product Sales

Product Strategy الفصل التاسع

Rationalizing Diversification and Building Shareholder Value

Chapter 3 Operations strategy Source: courtesy of Justin Waskovich.

Diversification Strategy

Diversification Strategy

Andary A Munita Hanafiah

BMA202 Strategic Management

CUSTOMER SERVICES Senator Nur

Rationalizing Diversification and Building Shareholder Value

PM Sales and profits over the products life

PLC & Branding.

Presentation transcript:

CUSTOMER BASED MARKETING

The logical starting point is to understand how logistical competency contributes to marketing performance. Firms guided by market opportunity, view satisfying customer requirements as the motivation behind all activities. The objective of marketing initiatives is to penetrate specific markets and generate profitable transactions.

The Marketing Concept  Logistics as a Core Strategic Competency  Life-Cycle Planning Framework – Growth – Saturation-Maturity – Obsolescence-Decline

Customer Service Defined Basic Service Capability Availability – Stock out Frequency – Fill Rate – Orders Shipped Complete Operational Performance Operational measures specify the expected performance cycle in terms of (1) Speed, (2) Consistency, (3) Flexibility, and (4) Malfunction / Recovery. Reliability

Increasing Customer Expectations An important consideration in determining a firm’s basic service program rests on understanding customer expectations. In almost every industry one or more firms use logistics as a core strategy to gain customer loyalty. The result is a form of competition that is forged in a “catch me if you can” approach to logistical operations that tends to increase overall customer expectations

The Perfect Order The ultimate in logistics quality is to do everything right and do it right the first time.

Value-added Services Customer-Focused Services Promotion-Focused Services Manufacturing-Focused Services Time-Focused Services Basic Service